The Most Iconic World Cup Boots of All Time
Sports

The Most Iconic World Cup Boots of All Time

From Pelé to Mbappé and everything in between.

The USMNT Is Ready to Defy Expectations at the FIFA World Cup
Sports

The USMNT Is Ready to Defy Expectations at the FIFA World Cup

Christian Pulisic, Gio Reyna and Weston Mckennie spoke to HYPEBEAST on why this team is different.

adidas Reveals USMNT Murals in Anticipation of the FIFA World Cup
Art

adidas Reveals USMNT Murals in Anticipation of the FIFA World Cup

Paying homage to Weston McKennie, Gio Reyna and Jesús Ferreira.

Nicki Minaj To Team Up With Maluma and Myriam for FIFA World Cup Track "Tukoh Taka"
Music

Nicki Minaj To Team Up With Maluma and Myriam for FIFA World Cup Track "Tukoh Taka"

Premiering with an official music video on Friday.

'FIFA 23' Details World Cup Expansion Ahead of Qatar Kickoff
Gaming

'FIFA 23' Details World Cup Expansion Ahead of Qatar Kickoff

Arriving free of charge.

Jeremy Scott Unveils Eco-friendly Jersey for Hyundai’s ‘Goal of the Century’ Campaign
Fashion

Jeremy Scott Unveils Eco-friendly Jersey for Hyundai’s ‘Goal of the Century’ Campaign

Presented by Hyundai
Designed for the upcoming FIFA World Cup 2022™.


adidas Japan Launches National Football Team Collection Designed by NIGO
Fashion

adidas Japan Launches National Football Team Collection Designed by NIGO

Inspired by the colors of the country’s national flower and traditional confectionery.

Louis Vuitton Unveils Leather Goods Capsule for Fifa World Cup Qatar
Fashion

Louis Vuitton Unveils Leather Goods Capsule for Fifa World Cup Qatar

Appearing in patterns recalling the movement of the net as a goal is scored.

Lay's Debuts Special-Edition FIFA World Cup 2022 Flavors
Food & Beverage

Lay's Debuts Special-Edition FIFA World Cup 2022 Flavors

Introducing “Adobadas,” ” Bacon Wrapped Jalapeño Popper,” and “Wavy Carnitas Street Tacos” flavors.

FIFA Collaborates With Global Artists for 2022 World Cup "Spotlight: Your Dreams" Campaign
Art

FIFA Collaborates With Global Artists for 2022 World Cup "Spotlight: Your Dreams" Campaign

Presented by FIFA
Fans can also submit their artwork for a chance to win a trip to the FIFA World Cup in Qatar this year.

Hublot Big Bang e FIFA World Cup Qatar 2022 Watch Has Got Football Fans Covered
Watches

Hublot Big Bang e FIFA World Cup Qatar 2022 Watch Has Got Football Fans Covered

The titanium and ceramic smartwatch takes on the colors of the Qatari flag.

The 10 Best Kits From the 2022 FIFA World Cup
Sports

The 10 Best Kits From the 2022 FIFA World Cup

The very best uniforms from the biggest tournament in all of sports.

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