PUMA

PUMA

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

Founded 1924
Industries Sportswear
Headquarter Herzogenaurach, Germany
Website puma.com
Big Sean & PUMA Unveil a 50th Anniversary Suede Model
Footwear

Big Sean & PUMA Unveil a 50th Anniversary Suede Model

Commemorating five decades.
3,167 Hypes 5 Comments

BAIT & PUMA Deliver All-Black Mostro & Tsugi BOG for 'Black Panther' Pack
Footwear

BAIT & PUMA Deliver All-Black Mostro & Tsugi BOG for 'Black Panther' Pack

A limited-edition luxe offering.
17,951 Hypes 3 Comments

FUBU & PUMA Join Forces Again for '90s-Inspired Tsugi Jun
Footwear

FUBU & PUMA Join Forces Again for '90s-Inspired Tsugi Jun

Featuring FUBU’s Signature red uppers.
3,040 Hypes 5 Comments


PUMA's Chunky Thunder Spectra Is Coming Soon
Footwear

PUMA's Chunky Thunder Spectra Is Coming Soon

Inspired by the PUMA McQ collaboration.
53,447 Hypes 47 Comments

Michael Lau Adds "Steel Grey" to PUMA's "Sample Suede" Series
Footwear

Michael Lau Adds "Steel Grey" to PUMA's "Sample Suede" Series

“Not For You Only For Me.”
2,937 Hypes 3 Comments

PUMA x FUBU Bring the ‘90s Back With Spring/Summer 2018 Lookbook
Footwear

PUMA x FUBU Bring the ‘90s Back With Spring/Summer 2018 Lookbook

“For Us By Us.”
9,738 Hypes 11 Comments


PUMA & Diamond Supply Co. Unveil Spring/Summer 2018 Collaboration
Footwear

PUMA & Diamond Supply Co. Unveil Spring/Summer 2018 Collaboration

The third range to draw inspo from skate culture.
4,107 Hypes 5 Comments

PUMA Pays Tribute to 80's Style With Breakdance Cities Pack
Footwear

PUMA Pays Tribute to 80's Style With Breakdance Cities Pack

4 cities receive unique Suede colorways.
4,982 Hypes 6 Comments

KICKS LAB. Issues Luxurious Made-in-Japan PUMA Clyde
Footwear

KICKS LAB. Issues Luxurious Made-in-Japan PUMA Clyde

A limited edition update of the classic silhouette.
1,622 Hypes 0 Comments

WHIZ LIMITED and mita sneakers Reunite for a PUMA Suede Ignite
Footwear

WHIZ LIMITED and mita sneakers Reunite for a PUMA Suede Ignite

One more collab before the year ends.
1,548 Hypes 3 Comments

More ▾

2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler