Thrasher Digi-Montage Video
Paul Rodriguez Top 10
Professional Skateboarder and Co-Founder of Primitive Skateboarding
Profile
Description
Paul “P-Rod” Rodriguez Jr. is a professional street skateboarder and actor, and is the co-owner and co-founder of skate brand Primitive Skateboarding.
Born to actor and comedian Paul Rodriguez Sr., Rodriguez received his first skateboard at age 12, and was sponsored by Andy Netkin by age 14. Quickly rising through the skateboarding ranks riding for City Stars at age 16, then Girl Skateboards in 2002. In early 2013, Rodriguez helped skateboarder Danny Way to relaunch skateboard deck brand Plan B with owners Way and Colin McKay, before going on to launch his own skateboard deck company, Primitive Skateboarding in June 2014. During this time he also launched his eighth signature shoe with Nike. Rodriguez eventually departed from Plan B and released a collection of 500 gold-colored skateboard decks, which sold out immediately. After seeing the success of the decks’ sale, Rodriguez partnered with Andy Netkin, founder of skatewear apparel brand Primitive Apparel, and together they conceived the idea for Primitive Skateboards as part of the Primitive business.
On April 10, 2014, Rodriguez launched skateboard brand Primitive Skateboarding with Rodriguez as the president of the company and Netkin as the CEO. Rodriguez has stated his idea for the brand initially began in 2012. Since June 2014, Rodriguez has been the investor and owner of a number of skateboard brands: skateboard deck, skate apparel and retail store Primitive, accessory brand Markisa, and skate brand Andale.
Read More
Latest Collections
Set to the velvety crooning of the one-and-only Sam Cooke, Koston, Keegan, Brock, Donnelly,
Transworld Skateboarding debuts a video interview highlighting number 30 on its list of the Most
It looks like Aziz Ansari and Paul Rodriguez aren’t the only ones on the KobeSystem – just about
Building upon the release of the innovative Kobe VII System Supreme, Nike and Kobe Bryant have
In a recent sit down with new school hip-hop website The Masked Gorilla, pro skateboarder Paul
This week marks the 30th anniversary of Transworld Skateboarding. To celebrate the meaningful
New from Nike SB comes this video highlighting the progression of Paul Rodriguez’s professional
Highlighting the finesse and ease of professional skateboarder Paul Rodriguez, this video from
Nike SB release their fifth update to Paul Rodriguez’s signature skate shoe. The design highlights
New from Nike’s pop culture-fueled, skateboarding-oriented SB label comes a familiar colorway of
The Paul Rodriguez “P-Rod” has been one of Nike SB’s most widely-lauded and highly-covetable skate
Since its introduction, the Paul Rodriguez Signature Collection has defined skate travel
