Hiroshi Fujiwara

Hiroshi Fujiwara

Designer and founder of fragment design and retaW

Profile

Industries
Founded February 7, 1964
Headquarters Ise, Japan

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Description

Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.
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Latest Collections

An Unofficial Guide to the Air Jordan 1’s 40th Anniversary
Footwear 

An Unofficial Guide to the Air Jordan 1’s 40th Anniversary

Previewing 20 upcoming AJ1 releases, from collaborations and classics to exciting newcomers.

Hiroshi Fujiwara Kicks Off Maserati’s Exclusive Fuoriserie By Series
Automotive 

Hiroshi Fujiwara Kicks Off Maserati’s Exclusive Fuoriserie By Series

Presented by Maserati
A curated collection of supercars designed by its family of creative tastemakers.

'The Wizard of Oz' and Nike's SB Dunk Low Shimmers in This Week's Best Footwear Drops
Footwear 

'The Wizard of Oz' and Nike's SB Dunk Low Shimmers in This Week's Best Footwear Drops

Arriving alongside anticipated releases from JJJJound x New Balance, NIGO x Nike, Travis Scott x Jordan Brand and more.

FRGMT Presents Its First Sneaker-Focused Short Film
Entertainment

FRGMT Presents Its First Sneaker-Focused Short Film

With Hiroshi Fujiwara in charge of production and music.

A fragment design x 'Gundam' Collaboration Is Coming
Toys

A fragment design x 'Gundam' Collaboration Is Coming

“GUNDAM45FRGMT” will feature products with original designs supervised by Hiroshi Fujiwara.

First Look at the fragment design x Travis Scott x Air Jordan 1 Low OG Coming in 2025
Footwear

First Look at the fragment design x Travis Scott x Air Jordan 1 Low OG Coming in 2025

The high-powered trio are back with a new take on the beloved sneaker as it celebrates its 40th anniversary next year.

 

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