Prioritizing the shape, color, and movement of garments over his predecessor’s theatrical approach.
The multi-disciplinary artist scales her creative vision through a series of collaborative multimedia experiences across 25 cities around the world.
Presented by
Michelob ULTRA
Transform your match-day fit by building a custom-tailored jersey loaded with official tournament graphics, then grab an ice-cold superior light beer to catch the semifinals and final.
Presented by
Depop
Kevin Fareri curates the first selection of vintage soccer gear on the rotating rack of Depop sellers on display at the Hypebeast Cup pop-up.
Literary Sport continues to redefine activewear through thoughtful minimalism, this time with a refined take on Xero Shoes’ cult-favorite barefoot sandal.
The 1,190-piece collectible build features an articulated body, textured fur, and multi-positional display capabilities.
The fully free 10k-led event returns to Herbert Von King Park this Saturday, headlined by the local legend and supported by slate of other hip hop talent.
Presented by
Havaianas
Fusing Brazil’s bold energy with individual expression for the 2026 summer tournament season.
The iconic satirical character is set to return to the big screen for the first time in over two decades.
The upcoming film project marks a major creative collaboration between the global superstar, Ben Affleck and Matt Damon’s studio, and the ‘Sing Sing’ filmmaker.
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