Presented by
adidas
Go behind the scenes of its design process in a new brand portrait.
Introducing the Signature Ornament “Concrete Jungle.”
Adorned with snowflake detailing and snowman graphics.
Kendrick Lamar has been chosen to headline the 2025 halftime show.
Challenging the nature of stainless steel with dynamic yet fluid designs.
Expected to be one of the richest shoe deals for any women’s basketball player.
Including two diamond singles.
In tandem with a range of graphic t-shirts, sweatpants and hoodies and more.
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