New Balance

New Balance

Footwear
Founded - 1906
Headquarter - Boston, MA, United States

New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.
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Footwear
Founded - 1906
Headquarter - Boston, MA, United States
New Balance ".9" Pack Gets 990v3 Soles
Footwear

New Balance ".9" Pack Gets 990v3 Soles

Closing out the year with color-infused hybrids.

New Balance Returns With MRL247 'Provenance' Pack
Footwear

New Balance Returns With MRL247 'Provenance' Pack

Muted color-blocking for winter.

Brave the Elements in the Winter-Ready New Balance 990v4 Mid
Footwear 

Brave the Elements in the Winter-Ready New Balance 990v4 Mid

In a lightweight suede upper.

New Balance Unveils a "Reptile" Rework of the 247 Luxe
Footwear

New Balance Unveils a "Reptile" Rework of the 247 Luxe

Alligator print for the holidays.

A First Look at the New Balance 1500 “CMYK”
Footwear

A First Look at the New Balance 1500 “CMYK”

Primaries and secondaries.

New Balance Releases the 997 in a Clean Aqua Colorway
Footwear

New Balance Releases the 997 in a Clean Aqua Colorway

Coming with an understated upper and pops of color.

Elementary School Receives 400 Pairs of New Balance Sneakers
Footwear

Elementary School Receives 400 Pairs of New Balance Sneakers

Anonymous benefactor generously gives back.

Artist Ricardo Seco & New Balance Team up on a Bespoke 574 Capsule
Footwear

Artist Ricardo Seco & New Balance Team up on a Bespoke 574 Capsule

Celebrating Seco’s Mexican heritage.

New Balance & Danner Honor Portland With American-Made Footwear
Footwear

New Balance & Danner Honor Portland With American-Made Footwear

“The American Pioneer Project” draws inspiration from the “Portland Penny.”

Footpatrol and New Balance Unveil Colorful 576 Collaboration
Footwear

Footpatrol and New Balance Unveil Colorful 576 Collaboration

10 years since their first joint sneaker.
N.HOOLYWOOD EXCHANGE SERVICE and New Balance Issue a Loungey Capsule Collection
Fashion

N.HOOLYWOOD EXCHANGE SERVICE and New Balance Issue a Loungey Capsule Collection

The athleisure line-up takes influence from military protective gear.
New Balance 247 "Classic" Collection Keeps It Clean and Simple
Footwear

New Balance 247 "Classic" Collection Keeps It Clean and Simple

Timeless colors for the entire family.
New Balance Expands Its 247 Collection With the All-New 247 Sport
Footwear

New Balance Expands Its 247 Collection With the All-New 247 Sport

Debuting in four colorways.
Reigning Champ Joins Forces With New Balance for the 530 "Gym Pack" Collection
Footwear

Reigning Champ Joins Forces With New Balance for the 530 "Gym Pack" Collection

Offering two new iterations of the iconic 530 model.

2015

February - The company announces its entry into the global soccer (association football) market

2013

New Balance launches its skateboarding diffusion brand, New Balance Numeric

1972

Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon

1960

Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole

1956

Hall sells the business to his daughter Eleanor and her husband Paul Kidd

1934

Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing

1927

Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company

1906

New Balance Arch Support Company is founded by William J. Riley in Boston
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