New Balance

New Balance

New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

Founded 1906
Industries Footwear
Headquarter Boston, MA, United States
New Balance Drops the Shaggy 574 "Tidepool"
Footwear

New Balance Drops the Shaggy 574 "Tidepool"

NB’s own take on the “South Beach” colorway.
2,827 Hypes 5 Comments

Concepts & New Balance Break Open the New 991.5 "Lake Havasu" Model
Footwear

Concepts & New Balance Break Open the New 991.5 "Lake Havasu" Model

Marking the duo’s last silhouette after a year-long partnership.
2,154 Hypes 4 Comments

New Balance 999 Receives A "Beige/Tan" Pastel Colorway
Footwear

New Balance 999 Receives A "Beige/Tan" Pastel Colorway

Alongside blue accents for a smooth finish.
1,999 Hypes 2 Comments

New Balance’s 998 Set to Drop in Premium Purple Suede
Footwear

New Balance’s 998 Set to Drop in Premium Purple Suede

A luxurious take on the classic runner.
3,164 Hypes 3 Comments

New Balance Returns to Its Roots With Retro 574
Footwear

New Balance Returns to Its Roots With Retro 574

Featuring ENCAP technology in the soles.
2,324 Hypes 3 Comments

New Balance & Grenson Reunite on Luxurious 576 Collaboration
Footwear

New Balance & Grenson Reunite on Luxurious 576 Collaboration

Mixing sneaker silhouettes with classic expertise.
5,289 Hypes 3 Comments


New Balance ".9" Pack Gets 990v3 Soles
Footwear

New Balance ".9" Pack Gets 990v3 Soles

Closing out the year with color-infused hybrids.
6,279 Hypes 3 Comments

New Balance Returns With MRL247 'Provenance' Pack
Footwear

New Balance Returns With MRL247 'Provenance' Pack

Muted color-blocking for winter.
3,525 Hypes 2 Comments

Brave the Elements in the Winter-Ready New Balance 990v4 Mid
Footwear 

Brave the Elements in the Winter-Ready New Balance 990v4 Mid

In a lightweight suede upper.
3,173 Hypes 3 Comments

New Balance Unveils a "Reptile" Rework of the 247 Luxe
Footwear

New Balance Unveils a "Reptile" Rework of the 247 Luxe

Alligator print for the holidays.
1,652 Hypes 0 Comments

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2015

February - The company announces its entry into the global soccer (association football) market

2013

New Balance launches its skateboarding diffusion brand, New Balance Numeric

1972

Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon

1960

Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole

1956

Hall sells the business to his daughter Eleanor and her husband Paul Kidd

1934

Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing

1927

Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company

1906

New Balance Arch Support Company is founded by William J. Riley in Boston