For over three decades award-winning French designer Véronique Nichanian has been at the forefront of Hermès men’s universe. Since starting at the French luxury house back in 1988, former chairman and artistic director of Hermès, Jean-Louis Dumas, gave Nichanian carte blanche to create both men’s clothing, accessories and shoes for the label. The lauded designer has since helped to elevate and expand the men’s market, which includes a newly renovated London flagship on Bond Street and a series of exclusive standalone events that were held worldwide in Shanghai, New York, Seoul, Los Angeles, and more.

Nichanian got her start in womenswear at the École de la Chambre Syndicale de la Couture Parisienne, where she was soon picked up by Cerruti to work on his highly successful menswear line. Now she’s one of the few women designing exclusively for men in a world full of men designing for women. As the longest-serving artistic director at the French maison, Nichanian continues to push Hermès forward without losing touch with the house’s core DNA, all while encouraging men to be more daring in the fashion world.