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Hailing from California’s Bay Area, John Elliott has been able to maintain the momentum that has landed him collaborations with the likes of Nike, Suicoke, and Blackmeans. He started off 2018 collaborating with Dr. Woo for Union, going on to work with LA-retailer 424, and moto-company Yamaha for small capsule releases. For New York fashion week, Elliott gave us an inside look at his casting process, introducing the his runway models and their stories. To wrap up his year with a bang, Elliott linked up with LeBron James to release a full “Icon” collection for Nike.