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Hypebeast. Driving Culture Forward

Can Sound Save Electric Cars From Feeling Boring? BMW Thinks So
Automotive

Can Sound Save Electric Cars From Feeling Boring? BMW Thinks So

As it continues the race to bring soul to EVs, alongside brands like Mercedes-AMG, Hyundai, Dodge, Nissan and more.

Porsche 718 Cayman GTS 4.0: Goodbye, and Thanks for All the Fun
Automotive

Porsche 718 Cayman GTS 4.0: Goodbye, and Thanks for All the Fun

In this Test Drive, we savor the last naturally aspirated Cayman, ahead of the launch of its EV counterpart.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Including Palace, MM6 Maison Margiela, Salomon, Kith and more.

Why More Automotive Brands Are Showing Up at Milan Design Week
Design 

Why More Automotive Brands Are Showing Up at Milan Design Week

Including names like Bugatti, Ferrari, Lamborghini and more.

Action Bronson and New Balance MADE in USA's 990v6 “Ainõzama” Energizes This Week's Best Footwear Drops
Footwear 

Action Bronson and New Balance MADE in USA's 990v6 “Ainõzama” Energizes This Week's Best Footwear Drops

Collaborations between JJJJound x OTW by Vans, Converse x KENZO, Story mfg. x ASICS, and more are set to arrive as well.


Prada Group Acquires Versace, Supreme Arrives in Miami, and The Row Expands Into Homeware in This Week's Top Fashion News
Fashion 

Prada Group Acquires Versace, Supreme Arrives in Miami, and The Row Expands Into Homeware in This Week's Top Fashion News

Stay up to date on the latest industry trends.

Best New Tracks: Ken Carson, Bon Iver, Aminé, and More
Music 

Best New Tracks: Ken Carson, Bon Iver, Aminé, and More

Dive into the weekend with these new projects.

Reese Cooper and UGG Are Really Outside
Footwear 

Reese Cooper and UGG Are Really Outside

The designer talks footwear collabs, friends and fly fishing — and the new ground that his partnership with UGG helped him break.

In Conversation With Shoreline Mafia
Music 

In Conversation With Shoreline Mafia

After five years apart, OHGEESY and Fenix Flexin are picking right where they left off. Fresh off the release of ‘Back in Bidness’ release and just ahead of a return to the Coachella stage, the duo shares more on its big comeback season.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Including Supreme, Palace, A-COLD-WALL* and more.

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