As Morocco prepares to co-host the 2030 FIFA World Cup alongside Spain and Portugal, the nation has unveiled plans for the monumental Grand Stade Hassan II. Situated in Benslimane, just outside of Casablanca, this state-of-the-art venue is poised to become the largest football stadium in the world. With an unprecedented seating capacity of 115,000, the mega-structure is designed to serve as a premier centerpiece for the global tournament, showcasing Morocco's ambitious vision for the future of international sports infrastructure and solidifying its presence on the world stage.

The design, spearheaded by design firm Populous, in collaboration with Paris-based architects Oualalou + Choi, draws deep inspiration from rich regional traditions. The stadium’s core aesthetic is rooted in the concept of the moussem, a traditional Moroccan social and cultural gathering. This cultural touchstone is translated into a sweeping, grand tent-like roof structure constructed from a colossal aluminum lattice. The draping canopy not only provides vital shade and shelter but also creates a striking visual silhouette that honors local heritage while utilizing cutting-edge contemporary engineering.

Beyond the pitch, the Grand Stade Hassan II integrates a wide range of facilities, including training centers, aquatic complexes, hotels, retail and leisure spaces. This multi‑use approach ensures the stadium remains active long after the World Cup, positioning it as a nucleus for urban development and cultural exchange.

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Summary

NM3 and QuadroDesign debut Andrea Ferrari's OG—NM301 stainless steel stool.Aviation and cycling techniques inform its lightweight, hidden-fastener CNC-machined construction.The versatile design easily transitions between outdoor environments and cluttered interiors.

NM3 has joined forces with QuadroDesign to unveil the OG—NM301, a sleek stainless steel stool designed by Andrea Ferrari. Conceived after years of collaborative research into lightweight metal structures, the piece draws heavy inspiration from the aeronautical sector, focusing heavily on material optimization and structural integrity. Additionally, the stool's distinctive legs reinterpret tube-bending techniques typically found in the cycling industry, resulting in a minimalist yet highly durable silhouette.

Built to withstand both outdoor environments and shower spaces, the OG—NM301 reflects a shared vision of formal simplicity and precision craftsmanship. The transition from concept to industrial production was made possible by QuadroDesign’s deep expertise in CNC manufacturing. A defining structural feature of the stool is its solid-machined joint, a highly technical component that securely connects the seat to the legs while completely concealing all fastening systems from view.

To highlight the design's extreme versatility, NM3 and QuadroDesign introduced the newly presented piece alongside the "One size Fits all" visual campaign, lensed by photographer Louis De Belle. The imagery places the OG—NM301 across various lived-in scenarios—ranging from creative workspaces to cluttered domestic interiors—proving it is not restricted to a single function.

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Oakley constructs worlds that look like they were pulled directly from a sci-fi blockbuster. For nearly fifty years, the brand has functioned more like an experimental design lab than a traditional apparel company, treating eyewear as vital equipment for an incoming future. Now, with Future Genesis, Oakley has released a downloadable comic book series that expands on this universe—offering a deeper look into the overarching vision, mood, and prop design that inspires the brand as a whole.

The storytelling format is zero-compromise, dropping readers directly into a beautifully illustrated, hostile wasteland. The plot centers on Max Fearlight, the prodigiously gifted inventor who first introduced Oakley’s dystopian universe in their seminal 1992 TV spot. Having escaped the totalitarian confines of a heavily regulated city, he now engineers a solitary life inside a retrofitted bunker. After rescuing a traveling survivalist named Sasha, Max finds his rigid worldview challenged by her perspective—especially when the two have a daughter, Maxine. Years later, Max becomes obsessed with locking his family inside a digital virtual reality simulation known as the "Echoverse" to keep them completely safe from the brutal thermonuclear storms outside. Yet young Maxine, fiercely independent and deeply curious, refuses to stay hidden in a digital cage, staring out the bunker window in search of a "future that’s real".

What makes Future Genesis an absolute grail for design enthusiasts is that it doesn’t stop on the page. The architecture of the comic is woven seamlessly with the brand's physical footprint. For instance, the post-apocalyptic shelter engineered by Max is a direct creative reflection and reference to Oakley’s actual Foothill Ranch HQ interplanetary bunker. This design language trickles right into real life, dictating the aesthetics of major international experiences like the Exoplanetary Bunker at the Paris Summer Olympics and the rugged Livigno Outpost built for the Cortina Winter Olympics.

This seamless crossover between fiction and physical reality serves as the structural foundation for Oakley's avant-garde product deployment. Take the limited-edition Infiniloop sunglasses, which function as an in-universe artifact brought into the wearable world. Drawing conceptual inspiration from a Möbius strip, the Infiniloop relies on a strict dual-material constraint of premium titanium and flexible O-Matter™, intersecting at minimal points so the lenses appear to hover in empty space. In the comic, these are the signature frames worn by Jupiter—a mysterious character Maxine encounters on her quest outside the bunker—proving that every item found within this fictional universe acts as a beta test for real-world Oakley pieces.

Ultimately, this campaign highlights that the brand’s most disruptive concepts are born from a relentless drive to experiment and evolve. Building on its historical DNA rather than running from it, Oakley reinforces a clear paradigm: "This is not the genesis of the future; this is the future being built from Oakley's genesis". For a community that lives for what's next, Future Genesis proves that the brand isn't waiting for a distant sci-fi timeline to manifest. They are engineering it from the ground up, proving that the future isn’t something to wait for—it’s something you create.

Head to the official Oakley website now to learn more about Future Genesis.

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Warsaw-based Tylko has spent the past ten years building bespoke shelving units and, more recently, sofas that redefine how furniture can seamlessly fit into modern life. Now, the brand is amplifying its product range through sound with the launch of its debut hi-fi collection.

The new range was initially conceptualized during the curation of Tylko Space Berlin – the brand's first showroom – where architect Paul Cournet of multidisciplinary studio CLOUD experimented with putting sound systems into its units. Defying misconceptions that audio becomes augmented in built-in structures, Cournet partnered with Rotterdam-based audio engineering studio Form Follows Frequency and developed a model that not only sustained high-quality sound but gave it a deeper base and better resonance.

“The incredible relationship between sound and architecture is achieved through design,” reflects Cournet on the sound system. “Here, the speaker is the perfect vehicle for that experience. With Tylko Sound you turn your home into the perfect listening room.”

For the full collection, Tylko channels this convergence of audio and architecture through crafting the Coax Speaker from Baltic birch plywood. As well as minimizing audio disruption, the material is designed to complement the brand’s shelving solutions, in which it is designed to be housed.

The core component of the hi-fi range can be dialled up with add-on subwoofers, made from the same hardwearing material. Customers can also shop the speakers from a range of high-gloss colorways, including “Signal Red,” “Mint Green,” and “Chalk White”, each adding a premium look to spaces.

Speaking on the design, Tylko co-founder Ben Kuna shares, “Somewhere along the way, people stopped really hearing music. That kind of listening – intentional, attentive – has quietly disappeared from most homes. Music is one of the strongest carriers of emotion, yet we’ve stopped making space for it in our daily lives. With Tylko Sound, we wanted to bring it back.”

Shop the debut Tylko Sound hi-fi collection online now, with prices starting at €500 EUR (approx. $570 USD).

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Summary

The House of KARL LAGERFELD unveils its first luxury branded residences in Lisbon, Portugal.It features a Bauhaus‑inspired V‑shaped façade, luxury apartments and curated wellness amenities.Developed with Overseas and The One Atelier, completion expected in 2028.

The House of KARL LAGERFELD has officially unveiled KARL LAGERFELD Residences Lisboa, the Maison’s first branded residential project in Portugal. Developed in partnership with Overseas and designed by The One Atelier under Andrea Boschetti’s direction, the project translates Karl Lagerfeld’s creative sensibility into architectural form.

Anchored on Rua Braamcamp near Avenida da Liberdade, the residence comprises ten exclusive apartments across eleven floors, each starting at 234 square meters. The building’s sculptural V‑shaped façade, ascending in vertical lines and shaded with Karl’s signature red gradient, reflects Bauhaus precision while nodding to the red frames he used in his sketches. Interiors are furnished by Karl Lagerfeld Maison, with finishes in brushed steel, lacquer, Via Láctea stone, and Grigio wood, creating a clean yet luxurious palette.

Amenities elevate the project into a lifestyle experience, including concierge services, private parking and a wellness floor featuring an emotional shower, sauna, steam room, heated pool and gym. A distinctive touch is the underwater sound system in the pool, inspired by Karl’s own home in Biarritz, while the penthouse boasts a transparent‑floor pool that doubles as a ceiling feature below. Each apartment includes a private jacuzzi, reinforcing individuality and comfort. Scheduled for completion in 2028, Karl Lagerfeld Residences Lisboa joins the Maison’s growing portfolio of design‑led real estate projects, alongside the Karl Lagerfeld Macau hotel and Villas Dubai.

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At the Hypebeast Cup space in New York, Lovesac has furnished the viewing area with its signature plush chairs, transforming it into a nostalgic basement-era viewing party.

Propped up around the space, the Sac's have provided a comfy seat for commiseration and celebration across the course of the World Cup, which ended this past weekend with a win for Spain.

Although it looks like one, the Sac is not, strictly speaking, a beanbag. There are no beans. The original, sewn by 18-year-old Shawn Nelson in his parents' Salt Lake City basement in 1995, was stuffed with the remnants of the family's camping mattresses – which is why Sacs hold their shape where beanbags deflate.

Nelson sold Sacs from the back of a van at college events, registered the company name for $25 in 1998, and took an order for 12,000 units from a national teen retailer before he had a factory. The first store opened in 2001, the modular Sactionals sofa followed in 2006.

These days, the Sac's are made from a so-called Durafoam blend. The silhouette, however, still carries a specific nostalgia – dorm rooms, basements, the floor of a friend's house during a tournament summer – and a room full of Sacs suits a clubhouse designed for staying put.

Hypebeast Cup New York runs at 430 West Broadway through July 19.

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Summary

Tokyo-based ukiyo-e studio Hanzo has released five Evangelion folding screens that reinterpret Tawaraya Sōtatsu's National Treasure “Fūjin Raijin-zu Byōbu” through EVA units and their pilotsEach screen is built from washi, wood, MDF, and cloth, and functions both as a standalone display piece and as part of a modular, multi-panel compositionThe collection is the second chapter of Hanzo's ongoing "Eva Japonism" series, which reframes the franchise through traditional Japanese art forms

Hanzo's "Eva Japonism" project has returned with its second installment, a set of five folding screens titled "EVANGELION Fūjin Raijin-zu Byōbu" that reconstruct one of Japan's most revered paintings through the visual language of Neon Genesis Evangelion.

The source material is Tawaraya Sōtatsu's “Fūjin Raijin-zu Byōbu,” a 17th-century pair of folding screens designated as a National Treasure, depicting the wind god (Fūjin) and thunder god (Raijin) against gold leaf. Hanzo and artist Eshi Izumo have used that composition as a structural template, replacing the two deities with five EVA units while retaining Sōtatsu's spatial logic, brushwork cadence, and sense of suspended, atmospheric tension. The result is not a collage or overlay but a full reconstruction: each EVA unit has been rendered by sampling Sōtatsu's line quality and compositional instincts so that the machines appear as if the original painter had conceived them.

The collection splits into one thunder god screen and four wind god screens. Unit-01, cast as the thunder god, carries the duality of awe and salvation that defines both the deity and the machine. Shinji Ikari drifts through the composition with closed eyes, suspended between agency and surrender. The four wind god screens pair Unit-00 with Rei Ayanami, Unit-02 with Asuka Langley Shikinami, Unit-08 with Mari Illustrious Makinami, and Mark.06 with Kaworu Nagisa. Each pilot is painted in expressive, brushstroke-driven rendering rather than anime-accurate reproduction. Rei reaches toward something she cannot yet hold. Asuka charges forward, embodying will over hesitation. Mari throws her full body into motion with an openness that reads as defiance. Kaworu stands with arms open and a quiet smile, observing rather than intervening.

The character portrayals function as more than decoration. Arranged side by side in a nikyoku-isseki (two-panel, one-fold) format, the screens are designed so that the pilots' gazes, hand positions, and spatial distances begin to interact, producing visual dialogues and implied relationships that only emerge when the panels are placed together. Hanzo also notes that figures or objects placed in front of the screens can extend the display into three dimensions, turning the byōbu into a backdrop for a personalized diorama-style arrangement.

Materially, all five screens share an identical build: washi (Japanese paper) mounted on a frame of wood, MDF, and cloth. Unfolded, each measures 31.4cm tall by 43.7cm wide by 1.0cm deep; folded, they compress to 22.0cm wide and 2.0cm deep. The scale is deliberately intimate, closer to a desktop display object than a room-dividing traditional byōbu.

Evangelion has always drawn heavily on religious and mythological iconography, from Judeo-Christian symbolism to Shinto and Buddhist imagery embedded in its visual design and narrative architecture. The "Eva Japonism" project takes that existing mythological layer and routes it through a specific, centuries-old Japanese art tradition, treating the franchise's built-in symbolism as raw material for formal reinterpretation rather than as surface-level reference. The result is a set of objects that feel native to both lineages.

All five EVANGELION screens are available now via Hanzo's Ukiyo-e Kōbō online shop.

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Summary

ZHA and Nagami unveil the 3D-printed ECHO Chair collection made from recycled industrial waste.Each piece is fabricated in a single, uninterrupted continuous-extrusion process.The four-piece collection is on display at London's Truman Brewery until July 26, 2026.

Zaha Hadid Architects (ZHA) has unveiled the ECHO Chair collection, an avant-garde exploration of furniture design that reinterprets an acoustic echo as a physical, geometric transformation. Designed for Spanish design studio Nagami, the collection was developed through extensive computational research at ZHA Lab; it utilizes large-scale, continuous-extrusion 3D printing. Each chair is fabricated in a single, uninterrupted process where the geometry, structure and ergonomics emerge simultaneously from a single underlying logic, entirely eliminating the need for separate parts or post-production assembly.

The defining stylistic feature of the ECHO Chair is its reliance on two continuous surfaces that flow out from a shared structural edge. From this singular line of contact, one surface effortlessly swoops to form the seat and base, while the other mirrors the same structural geometry to develop into the backrest. The collection features several distinctive styles, each highlighting different material expressions of the same underlying form. The White Chair and Black Chair are made from rPETG with glass fiber, offering crisp monochromatic finishes. The Gradient Chair shifts from white to translucent tones, while the Caramel Chair incorporates PETG with a bio‑based cork composite, adding warmth and texture.

In line with Nagami’s commitment to sustainable design ecosystems, the collection is constructed from large-scale extrusion polymers derived from recovered industrial waste, including single-use medical plastics. Specifically, the white and black models combine rPETG with glass fiber for structural reinforcement, while the caramel version incorporates a bio-based cork composite. The sculptural series is currently on public display at the free-to-visit LONDON CREATES exhibition at The Truman Brewery in London, running until July 26, 2026.

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Summary

IKEA's KOMPISHÄNG is a portable, 12-piece collection built for city renters and students.The line features tool-free desks, stackable stools, and a wheeled shopping bag.Launching August 1, the affordable collection includes limited-edition student bundles.

IKEA has officially unveiled KOMPISHÄNG, a new 12-piece collection of portable and affordable home goods designed to address the realities of renting, moving and student living. Developed after extensive observational research with young adults residing in central London, the collection bridges the gap between temporary spaces and a settled, permanent aesthetic.

Crafted from durable materials such as solid pine, powder-coated steel, and canvas, the range is engineered to withstand multiple moves without compromising on style. By focusing on flexible, tool-free assembly and lightweight designs, the collection provides smart, space-saving solutions that allow individuals to effortlessly personalize compact living spaces and feel at home from day one.

At the heart of the collection is a versatile solid pine desk that assembles in just two clicks with no tools required, complete with a built-in handle for effortless room-to-room transport. Other innovative, space-saving solutions include a set of two stackable stools that seamlessly slot together to form a sculptural shelving tower, and a highly adaptable wheeled shopping bag that easily transitions into a moving box or picnic basket. Thoughtful, nomadic touches are woven throughout the range, highlighting items like a pine mirror with integrated slots for postcards, over-the-door hangers, and specialized portable plant storage designed to protect greenery while on the move.

Set to launch in-store and online across the UK on August 1, 2026, the limited-edition KOMPISHÄNG collection will be available while supplies last, with individual item prices ranging from £7 - £70 GBP (approx. $9 - $95 USD). To further accommodate students preparing for the new academic term, IKEA is also releasing three specialized, limited-edition student bundles starting August 3, 2026.

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Summary

• Rocco has launched a limited-edition fridge with Gohar World
• Founders and artists Nadia and Laila Gohar selected a mirror black finish for their customised version

Gone are the days when you conceal your fridge behind a cabinet door. Well, at least according to Rocco. ⁠
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Over the past couple of years, the US brand has been banging the drum for transforming a boring appliance into a home accessory. ⁠Now, they've teamed up with artists Laila and Nadia Gohar of Gohar World to create a limited-edition version of the Super Smart Fridge in a black mirror finish. ⁠

As with most Rocco models, fluted glass is used to obscure what's inside the fridge, while other furniture-like details – developed with a Milanese industrial designer – range from a tubular handle to rounded corners.

For Gohar World's limited-edition version, though, each appliance undergoes an intensive 18-day automotive finishing process, which includes a lacquer application, three-stage polishing, and a final wax to achieve an ultra-reflective surface.⁠
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On top of this, every Mirror Black fridge comes with a pair of hand-blown champagne coupes designed by Gohar for her brand Gohar World. ⁠

"As a rule, I always keep a bottle of chilled Champagne at home ready for any unexpected guests," Laila Gohar said. "We kept this in mind when designing our mirrored black Rocco fridge, which also includes two Gohar World Champagne coupes."

The Rocco x Gohar World fridge is on sale now for $2,295 USD.

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Summary

• StudioPROBA and Salehe Bembury are releasing "Soft Imprints," a highly limited collection of 200 throw pillows and 80 rugs.

• These functional home pieces creatively combine Bembury’s signature tactile fingerprint motif with Proba’s bold, colorful abstract shapes.

The standout collaboration between StudioPROBA and Salehe Bembury, which began in 2021, is officially back and even bigger. Expanding on the concept of the 2021 “Absorbed Language” line for a new collection, “Soft Imprints,” the home textiles range explores the intersection of pattern, material, and form.

The highly limited release (200 pillows, 80 rugs) combines Alex Proba’s abstract technicolor compositions with Bembury’s signature fingerprint motif seen in products like the Crocs Pollex Clog and the PUMA Vellum sneaker. With collectible pieces including two pillow styles and two rug designs, each exists as a translation of Bembury and Proba’s universes, manifesting in a rhythm of repetition, texture, and color. 

Across the throw pillows and rugs, a consistent color story, driven by bright jewel tones, is broken down into distinct designs. In one rug, fingerprint-like stripes intersect as a bricolage bursting with color, while in another, rounded, circular shapes intersect against a dark blue backdrop. The pillows take these motifs and turn them up a notch, tufting different areas into tactile shapes.

Central to the two designers' collaboration is their shared exploration of instinct, playfulness, and adventurous creation: the colorful pieces bridge both Bembury’s tactile, topographic aesthetic and Proba’s bold emotion-driven works. While being functional objects for the home, the collection is described as a medium for spatial storytelling, “where pattern becomes a record of movement and form becomes a carrier of feeling.”

The Studio PROBA x Salehe Bembury 2026 collection will be available in limited quantities through both artists’ platforms.

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Summary

LIND Electric Surfboards and Swedish lifestyle label Cesar Equipment have partnered on a limited edition electric surfboard, now available for pre-order via cesarequipment.comThe board is powered by a 27 horsepower electric propulsion system capable of speeds up to 35 mph (56 km/h) and is built for flat-water riding, requiring no waves to operateThe collaboration sits under Cesar Equipment's experimental "Laboratory" collection, pairing LIND's performance-driven engineering with the menswear brand's coastal lifestyle positioning

LIND Electric Surfboards and Cesar Equipment have released a limited edition electric surfboard that merges high-output marine engineering with the Swedish menswear label's coastal-culture identity. Now available for pre-order through Cesar Equipment's website, the board packs a 27 horsepower electric propulsion system and a top speed of 35 mph into a frame that the brands describe as lightweight, portable, and built to ride virtually anywhere on the water without waves. The collaboration lives under Cesar Equipment's "Laboratory" collection, a category the brand reserves for product that sits outside its core apparel and accessories range.

At the heart of the board is a 20 kW jet propulsion system that translates to 27 horsepower, a figure that positions it among the most power-dense personal watercraft on the market. The system is designed for flat-water surface riding rather than foil-based lift, meaning the board stays in contact with the water at all times, replicating the feel and responsiveness of wave-powered surfing on lakes, rivers, harbors, and open ocean alike. Top speed sits at 35 mph, or approximately 56 km/h, with a throttle-controlled wireless remote allowing riders to modulate speed from a low cruise to full output.

LIND's standard Canvas platform, which serves as the foundation for this collaboration, is constructed from EPS foam and glassed in epoxy resin, materials drawn directly from traditional surfboard shaping. An oak wood tail block and stringer reinforce the frame, while the overall design maintains a silhouette that reads closer to a conventional shortboard than to the bulkier profiles common in the electric surfboard category. The board's drivetrain, comprising the battery and jet, is fully modular, locking into a bay in the board's underside and assembling without tools. At around 7 kg for the board alone, it is light enough to carry under one arm.

The battery is a 3.1 kWh lithium-ion unit composed of 192 cells, delivering up to 45 minutes of ride time on a single charge. A full recharge takes approximately one hour on a 230V outlet or two hours on 120V. An aluminum cooling plate on the board's underside transfers heat to the water during operation, regulating battery temperature and extending cell life. Each complete kit includes the board, drivetrain, wireless remote, charger, board bag, deck pad, and fins.

The collaboration represents a specific kind of brand alignment. Cesar Equipment, a Stockholm-rooted menswear label whose collections are organized around what it calls "Casual Tech" and "Coast Culture," is not a watersports company. Its core range spans jackets, knitwear, polo shirts, and swim shorts. The LIND partnership extends that coastal identity into functional product territory, using the surfboard as a physical expression of the lifestyle its clothing is designed around. LIND, for its part, was co-founded by Swedish entrepreneur Alex Lind, whose earlier venture Radinn helped establish the commercial electric surfboard market before he launched LIND in 2020 with a mandate to build boards that prioritized traditional surf craft and shape over raw hardware. The collaboration between two Swedish brands, both operating at the intersection of performance and design sensibility, gives the limited edition its coherence: the board is not a novelty co-brand but a shared bet that the audience for considered menswear and the audience for high-end electric watercraft overlap.

The Cesar Equipment product page lists the board in a single black colorway and does not specify whether the collaboration is offered in the shortboard (6'3") or midlength (6'9") configuration, or both. Pricing is also unlisted, though the standard LIND Canvas retails from approximately $24,950 USD.

The LIND x Cesar Equipment Electric Surfboard is available for pre-order now online.

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Summary

STARBUCKS STAND by BEAMS, the ongoing lifestyle project between Starbucks and BEAMS, is partnering with Coleman on a four-piece outdoor collection releasing July 17The lineup consists of a Resort Chair, One Mile Chair, Leisure Sheet, and Cooler Box, with both chair designs carrying STARBUCKS STAND by BEAMS logos on their front fabric panels and the Starbucks Siren logo on the back

STARBUCKS STAND by BEAMS and Coleman are releasing a four-piece outdoor collection on July 17, built around two co-branded Coleman chairs, a leisure sheet, and a cooler box.
The collection is produced under the STARBUCKS STAND by BEAMS banner, a lifestyle project operated jointly by Starbucks Japan and BEAMS that has served as the platform through which the two brands release collaborative product outside of the coffee chain's core food-and-beverage offering. For this release, that platform extends into outdoor furniture and accessories through a three-way partnership with Coleman, the American outdoor equipment manufacturer.

The product range is four items. Two are seating, one is a ground cover, and one is storage. Each occupies a distinct position in an outdoor setup, and together they form a coordinated kit rather than a collection of standalone pieces. The Resort Chair is the first of the two seating options. Coleman's Resort Chair models are typically full-height folding chairs designed for stationary outdoor use, with a higher seat position and a more upright posture than low-slung camp chairs. On this version, the fabric panel carries the STARBUCKS STAND by BEAMS logo on the front-facing surface, while the back of the chair displays the Starbucks Siren logo. That dual-logo arrangement gives the branding a directional quality: the collaborative mark faces the user's surroundings, and the Siren faces anyone approaching from behind.

The One Mile Chair is the second seating piece. The "one mile" designation in Japanese product naming typically refers to items designed for use within a short radius of home, the kind of casual, low-commitment outdoor activity that takes place in a nearby park or on a balcony rather than at a campsite. Coleman's One Mile Chair format is accordingly more compact and portable than the Resort Chair, built for proximity-based leisure rather than extended outdoor sessions. The branding treatment mirrors the Resort Chair: STARBUCKS STAND by BEAMS on the front fabric, Siren logo on the back.

The Leisure Sheet and Cooler Box round out the four-piece range. The source does not detail specific branding placement or material specifications for either piece beyond their inclusion in the collection. What their presence does is complete the functional set: the two chairs provide seating at two different scales and use cases, the leisure sheet provides a ground surface, and the cooler box provides insulated storage. Together, the four items cover the basic infrastructure of an outdoor gathering without requiring anything beyond what fits in the collection.

The retail strategy spreads across both partners' channels. Select BEAMS stores will carry the collection, as will the Starbucks online store. Additionally, limited-time pop-up activations at BEAMS Roppongi Hills and BEAMS Hiroshima will stock the range, giving two physical locations a dedicated presence for the release.

The STARBUCKS STAND by BEAMS x Coleman collection drops July 17.

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