Finding Purpose in Product Design with Oakley Eyewear

VideosComments ⋅ Sep 11, 2014
When design and performance are paramount to your brand, defining a purpose serves as the underlying goal in achieving success. Peter Yee, Vice President of Design at Oakley, speaks about the approach Oakley takes in designing brand new products. Whe...

Liberty of London x Staple 2014 Fall Capsule

StyleComments ⋅ Sep 5, 2014
Presented with the rare opportunity to peruse Liberty of London’s textile archives and their entire history of fabrication, Staple has joined the revered brand to release an abbreviated capsule collection for the fall. In using the “Ptole...

Process: Testing Oakley Lenses at 102 MPH

VideosComments ⋅ Aug 20, 2014
The latest installment of PROCESS takes us to Foothill Ranch, California, where Oakley’s Factory Pilot Ryan Weber walks us through a series of tests highlighting the technological innovation in eyewear that takes place over at Oakley’s labs for...

Essentials: Eric Koston

StyleComments ⋅ Jul 30, 2014
In this latest edition of Essentials, we welcome skateboarder Eric Koston. The former X-Games champion, skate park owner and father of two shares some of the key pieces in his active lifestyle. Always in motion, Eric’s gear includes his comf...

HYPEBEAST Spaces: Inside Oakley’s Sci-Fi-Meets-Steampunk Headquarters

VideosComments ⋅ Jul 16, 2014
Though its quirky exterior might make some mistake it for a new area of Universal Studios, Oakley’s futuristic-looking headquarters is the embodiment of everything the brand had envisioned. Behind its reinforced blast walls is a facility honori...

Oakley Presents “A Story of Disruption” (Narrated by Kevin Spacey)

StyleComments ⋅ Jun 23, 2014
As Oakley approaches its 40-year anniversary, the California label presents “A Story of Disruption.” Looking back at nearly four decades of design and the “disruptive visionaries” that have marked the period, the short film fe...

Oakley Shaun White Signature Series Enduro™

StyleComments ⋅ Jun 16, 2014
Oakley revisits the ’60s and the bold age of sport, music and screen icons with its latest addition to the Shaun White Collection, the Signature Series Enduro™ silhouette. Its lightweight yet durable O Matter® frame features a sleek design with...

Eric Koston x Oakley Frogskins LX

StyleComments ⋅ Jun 3, 2014
Sports performance brand Oakley has once again partnered up with legendary skateboarder Eric Koston for a new take on the classic Frogskins silhouette. Handcrafted with an acetate frame, the premium LX sunglasses are finished in a matte camouflage an...

Shota Matsuda x Oakley “Buena Vista” Frogskins Sunglasses

StyleComments ⋅ Apr 3, 2014
Japanese movie sensation Shota Matsuda teams up with Oakley for a special pair of “Buena Vista” Frogskins for the spring season. The all-black frame offers up a classic and sleek aesthetic that works as a versatile companion for basking i...

Google Glass Partners with Luxottica

TechComments ⋅ Mar 25, 2014
Google has just announced a strategic partnership with Luxottica — parent company of brands like Ray-Ban, Oakley and Persol — to “design, develop and distribute” Google Glass eyewear. With over 5,000 points of retail in the U....

Pilgrim Surf + Supply Teams Up with Vans, Engineered Garments, Oakley & More for 2014 Spring/Summer

StyleComments ⋅ Mar 21, 2014
Stalwarts of the (almost) shoreline on North 3rd Street in Williamsburg, Pilgrim Surf + Supply is not only a premier destination for surfing goods, but also an array of great contemporary brands. For Spring/Summer 2014, the retailer has selected its...

Oakley 2014 Spring/Summer “ICON” Collection

StyleComments ⋅ Jan 22, 2014
Loaded with utility, built to move and built to protect, Oakley’s Spring/Summer 2014 “ICON” collection is driven by the brand’s belief that life demands form and function above all else. Clean-cut lines and movement-freeing er...

Oakley Airwave 1.5

StyleComments ⋅ Oct 8, 2013
Oakley introduces its most technically progressive goggle yet: the Airwave 1.5. Featuring a built-in heads-up display and the same graphics processor as Amazon’s Kindle Fire HD, the design utilizes innovative prism technology to display everyth...

Jake Blauvelt ‘Naturally’ Snowboarding Video Trailer

LifestyleComments ⋅ Sep 13, 2013
It’s tough entertaining action sports pipe dreams in the Northeastern United States. One exception is Vermont native Jake Blauvelt, who is set to release a new web video part: Naturally. In conjunction with his sponsors – adidas, Oakley and RID...

Bob Burnquist’s “Dreamland” – Helicopter Recon

LifestyleComments ⋅ Aug 14, 2013
In the first episode of his collaborative web series Dreamland with Oakley, Bob Burnquist took his gnarly talents to Southern California where he ripped up the MegaRamp with 9 minutes of impressive aerials. Now putting his helicopter license to use,...