Nick Wakeman
Located inside Taikoo Li Sanlitun, the brand unveils a 158-square-meter store concept prioritizing spatial harmony and unhurried retail discovery.
Titled “This is who we are.”
Creative Director Nick Wakeman delivers a masterclass in cinematic wardrobing, blurring the lines between mid-century modernism and relaxed contemporary shapes.
Silk, linen and leather pieces embody refined homewear comfort.
Opting for Soft Scottich merino, raw Japanese denim, linen viscose, and more elevated materials.
Utilizing premium Italian leather across 100 pairs.
Projecting minimalist staples that go from day to night.
Creating sleek uniforms charged against NYC’s concrete jungle.
“This store opening is the brand coming home.”
Creating a transitional warm-weather wardrobe.
Capturing the relaxed elderly experience.
Founder and Creative Director Nick Wakeman sits down with Hypebeast to walk us through the collection, her design process, and the brand’s plans for expansion.
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