The company reports a positive outlook despite the global luxury slowdown effecting major competitors like LVMH and Kering.
Appointed Chief Brand Officer, the Rhude founder will lead fashion direction and the club’s lifestyle brand push.
Contributing to its third increased outlook for the year.
After signing the brand endorsement deal, the artist is expected to star in the holiday campaign.
As the global luxury slowdown continues to choke sales at the biggest luxury labels.
Taking the partnership through to 2037.
Recently, the streamer recorded an additional five million paid subscribers in Q3 2024.
The German sportswear giant now expects currency-neutral revenues to climb by 10% this year.
Driven by a third-quarter sales dip of 16% in the Asia Pacific region, signaling a negative outlook for the wider luxury sector.
Launching online and wholesale partners with the likes of DSM Ginza and Seoul’s Shinsegae International.
Revealed during a recent earnings call by CFO Matt Friend.
Which will include collaborations with Louis Vuitton, Moët Hennessy and TAG Heuer.
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