Undercover

Undercover Top 100

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Founded 1993
Headquarters Tokyo, Japan

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Description

Founded by Jun Takahashi, UNDERCOVER is a Japanese fashion imprint known for its punk-fused, American-influenced streetwear styles. Takahashi was heavily influenced by the British Punk Rock band ‘The Sex Pistols’, hence UNDERCOVER epitomises the essence of ‘Japanese cool’.
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Latest Collections

HYPEBEAST's 20-Year T-Shirt Capsule Unites Streetwear's Icons
HB20 T-Shirts

HYPEBEAST's 20-Year T-Shirt Capsule Unites Streetwear's Icons

Announcing our limited edition collaborative apparel capsule, available to purchase now. Plus, a roundtable featuring the iconic designers weighing in on the legacy of the T-shirt.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring brands like Palace, UNDERCOVER, BEAMS and more.


UNDERCOVER and WTAPS Reunite for New "ONE ON ONE" Capsule
Fashion

UNDERCOVER and WTAPS Reunite for New "ONE ON ONE" Capsule

With broadcloth tops, T-shirts, and shorts boasting stills from Akira Kurosawa’s 1954 film, ‘Seven Samurai.’

UNDERCOVER SS26 Merges Past, Present, and Future With Nostalgic Elegance
Fashion

UNDERCOVER SS26 Merges Past, Present, and Future With Nostalgic Elegance

Revisiting his beloved “But Beautiful” collection from FW04, Jun Takahashi brought together a variety of collaborators, from Welsh artist Emma Bennett to workwear brand Dickies.

UNDERCOVER Pre-Spring 2026 Plots a Refined Western Noir
Fashion

UNDERCOVER Pre-Spring 2026 Plots a Refined Western Noir

An elegant fusion of lightweight tailoring, bohemian ease, and Takahashi’s signature streetwear edge.

Day in the Life: How UNDERCOVER Is Reviving Paris’ Nightlife Scene
Footwear 

Day in the Life: How UNDERCOVER Is Reviving Paris’ Nightlife Scene

Presented by Foot Locker
The second installment of the exclusive series with Foot Locker spotlights the collective for the “Summer Different” campaign.

Foot Locker Champions Local Voices For Latest "Summer Different" Campaign
Footwear 

Foot Locker Champions Local Voices For Latest "Summer Different" Campaign

Presented by Foot Locker
Spotlighting four grassroots creative collectives across Europe.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Including Supreme, Palace, A-COLD-WALL* and more.

The North Face and UNDERCOVER Deliver Fourth SOUKUU Collaboration
Fashion

The North Face and UNDERCOVER Deliver Fourth SOUKUU Collaboration

Highlighting zip-off elements, waterproof performance and durable functions.

UNDERCOVER x nonnative's “Lost Cloud” SS25 Collection Elevates Everyday Wear
Fashion

UNDERCOVER x nonnative's “Lost Cloud” SS25 Collection Elevates Everyday Wear

Including collaborative items with Gramicci and Rig.

Glitter, Balloons, and Another Champion Collab at UNDERCOVER FW25
Fashion

Glitter, Balloons, and Another Champion Collab at UNDERCOVER FW25

Jun Takahashi celebrated the brand’s 35th anniversary with glitz, glamor, and plenty of surprises.

UNDERCOVER and GU Launch New Fashion Line UG
Fashion

UNDERCOVER and GU Launch New Fashion Line UG

Led by Jun Takahashi, the collaborative label injects GU staples with UNDERCOVER’s classic patterns and shapes.

 

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