PUMA

PUMA

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

Founded 1924
Industries Sportswear
Headquarter Herzogenaurach, Germany
PUMA Announces CELL Lab Sessions at HYPEFEST with a $4,000 USD Prize
Footwear

PUMA Announces CELL Lab Sessions at HYPEFEST with a $4,000 USD Prize

Design your own and win a lifetime supply of the final design.

PUMA Acknowledges the Evolving History of Photography With the RS-0 "Optic"
Footwear 

PUMA Acknowledges the Evolving History of Photography With the RS-0 "Optic"

Presented by PUMA
Wrapped in the reflective 3M material.

A First Look at the BAIT x Marvel x PUMA Cell Venom "Carnage"
Footwear

A First Look at the BAIT x Marvel x PUMA Cell Venom "Carnage"

Plus a sneak peek at BAIT’s New York Comic Con booth.

BAIT & PUMA Team up With Marvel on a Themed Cell Venom Sneaker
Footwear

BAIT & PUMA Team up With Marvel on a Themed Cell Venom Sneaker

Including a ‘Venom’-decorated Alpha Industries MA-1 bomber.

PUMA & Pepsi Collaborate on Vintage-Inspired Suede Release
Footwear

PUMA & Pepsi Collaborate on Vintage-Inspired Suede Release

The latest 50th anniversary collaboration.

PUMA Debuts '90s-Inspired CELL Endura & Venom Sneakers in "Asphalt"
Footwear

PUMA Debuts '90s-Inspired CELL Endura & Venom Sneakers in "Asphalt"

The colorway is exclusive to Hypefest.

Jun Takahashi & Virgil Abloh's Nike Collabs Face Off In This Week's Footwear Drops
Footwear 

Jun Takahashi & Virgil Abloh's Nike Collabs Face Off In This Week's Footwear Drops

Alongside the adidas Falcon, PUMA CELL Endura, LB16, KD11 and more.

10 Storylines to Follow During the 2018-19 NBA Season
Sports

10 Storylines to Follow During the 2018-19 NBA Season

The drama-filled offseason ends today, as the the first preseason game tips off tonight.

PUMA's CELL Endura Returns to Its OG Glory After 20 Years
Footwear 

PUMA's CELL Endura Returns to Its OG Glory After 20 Years

Presented by PUMA
The first of many archival updates from the brand.

PUMA & Atelier New Regime Unleash FW18 Motorsport-Inspired Collection
Fashion

PUMA & Atelier New Regime Unleash FW18 Motorsport-Inspired Collection

Lined with sneaker reworks and statement outerwear.
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2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler