PUMA

PUMA

German Sportswear Company
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler
PUMA Adopts a Scientific Approach to Launch Retro PUMA Cell Venom Sneaker
Footwear  

PUMA Adopts a Scientific Approach to Launch Retro PUMA Cell Venom Sneaker

Presented by PUMA
Let the experiments begin.

Childish Major Talks About the Importance of Having a Clique and Community in Music
Footwear  

Childish Major Talks About the Importance of Having a Clique and Community in Music

Presented by PUMA
Coming together with his crew to sport the PUMA CELL Venom.

PUMA's Suede Classic Gets Decked out With Swarovski Crystals
Footwear

PUMA's Suede Classic Gets Decked out With Swarovski Crystals

Sparkly stripes.

PUMA Clyde Court "Ocean Drive" Gets in the Art Basel Spirit
Footwear

PUMA Clyde Court "Ocean Drive" Gets in the Art Basel Spirit

With a splash of ‘Miami Vice.’

EN NOIR and PUMA's Upcoming Collab Kicks Sport Spider Web Design
Footwear

EN NOIR and PUMA's Upcoming Collab Kicks Sport Spider Web Design

Made from buttery suede.

PUMA Relaunches the CELL Venom in "White/Surf the Web Blue" Colorway
Footwear  

PUMA Relaunches the CELL Venom in "White/Surf the Web Blue" Colorway

Presented by PUMA
Another addition to the CELL family.

PUMA Looks to Classic Arcade Games for Latest RS-X Colorway
Footwear

PUMA Looks to Classic Arcade Games for Latest RS-X Colorway

For the old school gamers.

The Weeknd's PUMA x XO FW18 Collection Drops Next Month
Fashion

The Weeknd's PUMA x XO FW18 Collection Drops Next Month

Featuring a new PUMA x XO Terrain colorway.

ADER error Rejoins PUMA for More Progressive Sportswear and Sneakers
Footwear

ADER error Rejoins PUMA for More Progressive Sportswear and Sneakers

Elevated retro designs.

We're Thankful For Just Don, LeBron and Victor Cruz In This Week's Footwear Drops
Footwear  

We're Thankful For Just Don, LeBron and Victor Cruz In This Week's Footwear Drops

This week sees the release of Nike SB’s “Rivalry” Pack, the YEEZY 350 “Sesame” and much more.
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