Nike SB 2010 Fall Apparel Collection featuring Primitive
Primitive
Profile
Description
Primitive is a skatewear apparel and sneaker boutique brand, founded by professional skateboarders Paul “P-Rod” Rodriguez and Andy Netkin, as well as creative director and partner Jubal Jones. Opening as an eponymous brick-and-mortar store in Encino, California in 2008. Primitive was immediately met with fanfare, prompting the launch of an in-house label of skatewear apparel, sold both online and in-store.
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Latest Collections
Nike SB continues its “Support Your Local” campaign with Todd Jordan, as the brand presents its
Known for producing plenty of custom New Era colorways, Primitive welcomes two additional
Primitive offer up this extensive collection of graphics t-shirts for their summer collection
With its official Infrared Air Max 90 release scheduled for tomorrow, Primitive works up this
Continuing our HYPEBEAST Essentials series, we catch up with Andy, Paul, Jay, and Jubal of Primitive, learning exactly what keeps their fine tuned machine in constant motion. Enjoy!
Paying tribute to the late Keith “Guru” Elam, Primitive work up a new graphic tee featuring a
After a teaser video earlier in the year, Primitive unveils its Spring/Summer Collection for
Dropped in conjunction with the brand’s 2010 Spring/Summer Collection is this new Brenda Lynn
Encino-based Primitive continues its Red Cup tradition with a new campaign featuring well-known
Primitive unveil its first lookbook, presenting the retailer/brand’s new season for Holiday
Our friends over at Primitive give us a peek into their new collaboration alongside acclaimed
HYPEBEAST gets a closer look into the upcoming watch project between Nixon and Encino-based
