Paul, Andy and Jubal of Primitive Talk About the Changing Retail Landscape
Primitive
Profile
Description
Primitive is a skatewear apparel and sneaker boutique brand, founded by professional skateboarders Paul “P-Rod” Rodriguez and Andy Netkin, as well as creative director and partner Jubal Jones. Opening as an eponymous brick-and-mortar store in Encino, California in 2008. Primitive was immediately met with fanfare, prompting the launch of an in-house label of skatewear apparel, sold both online and in-store.
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Latest Collections
The brand recently closed its iconic Los Angeles shop to focus on wholesale and e-commerce.
The skate brand presents an exclusive range of streetwear apparel for the American retailer.
Inspired by classic American varsity and sports, Primitive’s new collection celebrates friendly competition.
Paul Rodriguez and longtime sponsor Nike SB team up to celebrate the rider’s Primitive shop.
Paul Rodriguez has a lengthy relationship with California-based brand Nixon, with the craft watch
