OFF-WHITE is a fashion label founded by DJ and fashion designer Virgil Abloh in 2012, following his reappropriated art experiment, PYREX VISION. The current designs range from patchwork to graphic t-shirts, and all of them feature the company’s now trademark stripes, noticeably embossed on its back along with its name “WHITE.” As well as, being carried by various retailers worldwide, OFF-WHITE opened its first location and flagship store in Hong Kong.
The “Olive”-flavored low-top is joined by the latest Joe Freshgoods x New Balance project, the Air Jordan 3 “Wizards,” two new Nike ISPA silhouettes and more.
The founder of sneaker care brand SupBro sheds light on his love for Virgil Abloh’s design language and shares how his entrepreneurial sneaker journey came to fruition.
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