ALIFE 2007 Fall New Era Fitteds
New Era Top 100
American Headwear Brand
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New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.
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This Saturday, September 29th, ALIFE will be releasing two fresh New Era styles; the Oversize Antique ‘A’ cap in red and black, and the Stuck Up All-Over cap in white, red, yellow, and black. The Oversize Antique ‘A’ New Era is an ALIFE shop exclusive, and features the phrase “Like no other” embroidered on the back panel, while the Stuck Up All-Over features the full slogan “Alifestyle like no other.” These fitteds are priced at $50 USD and $60 USD respectively.
MESS out of Beijing are set to release their first series of New Era 59FIFTY fitted caps. Two caps were created, however the white one was produced strictly as a friends & family only release limited to 30 caps. The cap itself was themed after Chinese history. The front embroidery represents prosperity, fortune and luck. The side embroidery features two overlapping coins. These style of coins were the common currency in the past China. The silk underbill references China’s history with silk and the Silk Road. Available on October 1st, the National Day in China.
