Created by Parisian jewelry designer Dolly Cohen.
Comprised of the UltraBOOST, Nite Jogger, and Sleek Super 72.
The range is set to drop later this month.
Alongside plenty of heat from Nike Sportswear, desirable Air Jordans and a striking collaborative take on Reebok’s Instapump Fury.
Expect footwear, accessories, jewelry, and clothing early next year.
“Focused on empowering and enabling the next generation of athletes, creators and leaders.”
She now owns 100 percent of the clothing line.
Will they bounce back, like Nike did?
Beyonce’s ‘empowering’ sportswear label is allegedly being made by young women paid 63 cents an hour.