Beyoncé and adidas Are Reportedly Parting Ways
IVY PARK
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Description
Co-founded and now fully owned by 21-time GRAMMY winner Beyoncé in 2014, IVY PARK is an activewear line with pieces that cater to both womenswear and unisex. The brand relaunched in 2019 after the singer bought it back and placed it under her Parkwood Entertainment company, which is also home a number of Beyoncé's projects. Its first major release after the relaunch was with adidas, and the collaborative collection brought upon reimagined footwear silhouettes in addition to sportswear apparel.
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Latest Collections
The artist is moving towards regaining ownership of IVY PARK after creative differences.
Only bringing in $40 million USD after sales projections of $250 million USD.
The Awake NY x ASICS GEL-NYC, Sean Wotherspoon x adidas Orketro, IVY PARK x adidas Top Ten 2000 and more are also dropping.
Tooling from Kobe Bryant’s adidas basketball shoe gets blended with a futuristic upper.
Offering an exclusive first look at her sixth collaborative drop titled “IVYTOPIA.”
Offering the latest addition to their ongoing, creative partnership.
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