Profile

Industries
Founded 2002
Headquarters San Francisco, CA, United States

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Description

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
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Latest Collections

Mayer Hawthorne x HUF "I Left My Heart in San Francisco" Video
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Mayer Hawthorne x HUF "I Left My Heart in San Francisco" Video

Mayer Hawthorne ends his two-month long US Tour on April 15th in San Francisco. To commemorate

HUF 2010 Spring Tees & Hats
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HUF 2010 Spring Tees & Hats

HUF drops the second wind of product for Spring 2010 as we see an extensive lineup that boasts


HUF 2010 Fall "Hupper" Sneaker Preview
Uncategorized Footwear

HUF 2010 Fall "Hupper" Sneaker Preview

Continuing our coverage of HUF’s new footwear project, Glltn gives us a look into additional

HUF 2010 Fall "Genuine" Sneaker Preview
Uncategorized Footwear

HUF 2010 Fall "Genuine" Sneaker Preview

Following up on the preview from a couple of days back we get a peek into three colorways from

HUF 2010 Fall Footwear Preview
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HUF 2010 Fall Footwear Preview

HUF offers yet another look into select styles from its debut footwear collection for Fall

HUF x Stussy 2010 Spring Collection T-shirts
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HUF x Stussy 2010 Spring Collection T-shirts

No strangers to each other, HUF and Stussy re-emerge this season to release a small collection

HUF 2010 Spring Hard Goods
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HUF 2010 Spring Hard Goods

With Spring apparel now in full swing, HUF focuses on its hard goods program, which of course

HUF 2010 Spring Lookbook
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HUF 2010 Spring Lookbook

Following up on our American Pastime lookbook for HUF, the popular San Francisco-based brand

DVS HUF Mid Throwback Grey/Blue
Uncategorized Footwear

DVS HUF Mid Throwback Grey/Blue

Following up on the launch of the Original Intent version in late January, DVS drops a new

HUF 2010 Spring Collection Part 1
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HUF 2010 Spring Collection Part 1

Originally spotted within our HUF: American Pastime feature, the good fellas at HUF give us a

HUF Footwear Preview
Uncategorized Footwear

HUF Footwear Preview

Following our hypebeast.tv short and various snippets, we get yet another preview into the

HUF x DVS 2010 Footwear Collection
Uncategorized Footwear

HUF x DVS 2010 Footwear Collection

DVS continues its capsule program with HUF as the two team up for another run of sneakers for

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