Huf

Huf Top 100

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Industries
Founded 2002
Headquarters San Francisco, CA, United States

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Description

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
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Latest Collections

When It Comes to Sneaker Collaborations, This Isn’t HUF’s First Rodeo
Footwear 

When It Comes to Sneaker Collaborations, This Isn’t HUF’s First Rodeo

HUF’s Chief Creative Officer and Creative Director discuss celebrating 20 years of the brand and working with Nike on a new SB Dunk collab.

HUF Reconnects With Nike SB for a Nostalgic Dunk Low Capsule in This Week's Best Footwear Drops
Footwear 

HUF Reconnects With Nike SB for a Nostalgic Dunk Low Capsule in This Week's Best Footwear Drops

You’ll also have a chance to cop Salehe Bembury’s Crocs “Kuwata,” Air Jordan 2 collabs by TITAN, Two 18 and Shelflife and more.

HUF Embraces Winter With Holiday 2022 Collection
Fashion

HUF Embraces Winter With Holiday 2022 Collection

Wrapping up its 20-year anniversary celebration.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, mastermind JAPAN, Stüssy, Fear of God, Palace, and more.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Balenciaga, Gucci, Palace, and more.

NEXUSVII and HUF Unveil a Collaborative "Daydream Believer" Capsule
Fashion

NEXUSVII and HUF Unveil a Collaborative "Daydream Believer" Capsule

Embodying the spirit of the late Keith Hufnagel.

HUF Brings in Artist Haroshi for Friendship Inspired Capsule
Fashion

HUF Brings in Artist Haroshi for Friendship Inspired Capsule

With only 50 pieces available worldwide.

Official Look at the HUF x Nike SB Dunk Low "San Francisco"
Footwear

Official Look at the HUF x Nike SB Dunk Low "San Francisco"

Featuring a tie-dye pattern underneath removable leather sections.

Official Images of the HUF x Nike SB Dunk Low "NYC"
Footwear

Official Images of the HUF x Nike SB Dunk Low "NYC"

The celebratory kicks are styled with the Big Apple skyline, concealed tie-dye patterns and more.

Take an On-Foot Look at the HUF x Nike SB Dunk Low "San Francisco" and "NYC"
Footwear

Take an On-Foot Look at the HUF x Nike SB Dunk Low "San Francisco" and "NYC"

Paying tribute to the late Keith Hufnagel’s birth place and the city where the first HUF store opened.

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