Palace Officially Unveils EVISU Collaboration
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Description
EVISU is a Japanese brand founded by Hidehiko Yamane. EVISU derives its name from the Japanese god of prosperity Ebisu; the name was selected because money and fishing are among Yamane's favourite things. The brand is renowned for producing its denim wears through traditional, labor-intensive methods as well as for introducing premium-quality selvedge denim and custom distressing to the Japanese market, which then spread around the world.
Initially EVISU’s production line created only about 14 pairs of jeans per day— that was then each caringly hand-painted with the now famous seagull logo. The brand at first was a labor of love as opposed to a commercial venture, and despite its worldwide success and critical acclaim, the brand’s mission to create high-quality products has remained unchanged.
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Latest Collections
Celebrating the Japanese label’s role in the ’90s and ’00s London club scene.
The design keeps the nostalgic red tone of EVISU, whilst enhancing the visual effect with different materials.
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Japanese fashion label EVISU has teamed up with renowned American headgear brand New Era on a
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Already famous for its history of quality and craftsmanship as well as its unique denim
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To present its 2014 fall/winter campaign, Japanese imprint EVISU has enlisted the help of the
Japanese denim label EVISU will be launching a special capsule to tie in with D*Face’s solo
Hypebeast and EVISU are proudly partnering up to offer readers the chance to win one of four
