Dr. Martens Limited Edition Footwear
Dr. Martens
Profile
Description
Dr. Marten is a British footwear and apparel brand founded by Klaus Märtens, known for its boots with air-cushioned soles, welted construction, and yellow stitching.
Klaus Märtens was a doctor in Germany during WWII. While on leave in 1945, he injured his ankle while skiing and wanted to create shoes that were more comfortable than his standard army boots. He then designed the boots to have more cushioning, made of supple leather with tires as the sole. When the war was over, Dr. Martens and his business partner began using discarded rubber for production, and the comfort of the boots made it exceptionally popular with housewives at the time, with 80% of sales going to women over the age of 40. The boots’ popularity continued into the 1950s, with high sales necessitating a second factory in Munich. Looking at expanding internationally, Martens and his business partner sold the rights to British shoe manufacturers Grigg’s Group Ltd. Trademarking the AirWair technology and adding the signature yellow stitching, the first boot came out in 1960 to high demand, with the boots later becoming popular with punk subcultures and skinheads in the ‘80s. By the 1990s, the boots were associated with grunge fashion and more than 10 million pairs were being produced a year.
Read More
Latest Collections
Previewed is a new limited edition set of footwear from venerable British shoe company Dr.
As Dr. Martens approaches their 50th Anniversary (April 1, 2010) they continue to push the
Current Dr. Martens creative director Andrew Bunney previews an upcoming collaboration with the
Emerged in 1960, the classic 8-eye boot by Dr. Martens will celebrate a milestone year as it
Whilst a new generation of Dr. Martens lifestyle footwear was arguably brought forth by its
Dr. Martens have just released a pair of boots from their new Fall/Winter line. The boots
Seeing a few different previews over the last little while, here’s the biggest unveiling to
As a brand situated predominately in the confines of Hong Kong, izzue teams up with Dr. Martens
Changing it up from the usual array of black or military colored combat boots, legendary
One half of the creative direction behind Dr. Martens, Tommy Heng shares with us a look into
Launching this month will be the long awaited Desert Boot Collection from Stussy and Dr.
With a few different looks into the Raf Simons for Dr. Martens 2009 fall/winter collection
