Diadora is an Italian sportswear company that creates athletic footwear and apparel for soccer, tennis, running, cycling and rugby, among other sports launched by Marcello Danieli. Today the brand is present in more than 60 countries across the world, and production is focused on sport performance lines, with a special focus on running, fashion and style, with the high-end Heritage collection and the more mainstream Sportswear line.
Lir, the financier of the Moretti Polegato family and a key shareholder of Geox, signs an agreement to purchase Diadora; Enrico Moretti Polegato is named president of the company
The launch of Diadora Utility
Diadora instituted the CRD, that is, the Diadora Research Centre, composed of a work team that was wholly innovative
A shift in production towards the world of sports occurred; tennis legend Björn Borg endorses Diadora
Diadora is founded by Marcello Danieli as an artisan’s laboratory for making mountain boots