Diadora

Diadora

Diadora is an Italian sportswear company that creates athletic footwear and apparel for soccer, tennis, running, cycling and rugby, among other sports launched by Marcello Danieli. Today the brand is present in more than 60 countries across the world, and production is focused on sport performance lines, with a special focus on running, fashion and style, with the high-end Heritage collection and the more mainstream Sportswear line.

2009

Lir, the financier of the Moretti Polegato family and a key shareholder of Geox, signs an agreement to purchase Diadora; Enrico Moretti Polegato is named president of the company

1998

The launch of Diadora Utility

1990

Diadora instituted the CRD, that is, the Diadora Research Centre, composed of a work team that was wholly innovative

1960

A shift in production towards the world of sports occurred; tennis legend Björn Borg endorses Diadora

1948

Diadora is founded by Marcello Danieli as an artisan’s laboratory for making mountain boots
24 Kilates & mita Link up With Mighty Crown on a "Respect Over Hate" Diadora Sneaker
Footwear

24 Kilates & mita Link up With Mighty Crown on a "Respect Over Hate" Diadora Sneaker

Releasing this month.

Afew Is Giving Away Its 10 Best Collabs for 10th Anniversary
Giveaways

Afew Is Giving Away Its 10 Best Collabs for 10th Anniversary

Sneakers, jackets, books and more.

Packer & Diadora Celebrate 70 Years with "ON/OFF" Collection
Footwear

Packer & Diadora Celebrate 70 Years with "ON/OFF" Collection

Commemorating competitive tennis matches from the 90s.

Here's What Went Down at Antonia's Collaborative Capsule Collection Launch
Events  

Here's What Went Down at Antonia's Collaborative Capsule Collection Launch

Presented by Antonia Milano
Taking to its Macau flagship location.

Hanon Celebrates Hometown With Diadora Collaboration
Footwear

Hanon Celebrates Hometown With Diadora Collaboration

Coming in a “Granite” colorway.

Diadora Set to Release Retro "Double Action" Pack With GETABACO
Footwear

Diadora Set to Release Retro "Double Action" Pack With GETABACO

Return of the Rebound Ace and N9002 models.

Diadora Updates the Italian-Made N9000 in "Rococo Red" & "Bianco"
Footwear

Diadora Updates the Italian-Made N9000 in "Rococo Red" & "Bianco"

Premium leather and suede, crafted with care.

LC23 & Diadora Come Together for a Special Footwear & Apparel Collaboration
Footwear

LC23 & Diadora Come Together for a Special Footwear & Apparel Collaboration

Italian-made N.9000 sneakers and apparel.

Diadora Reissues Made in Italy IC 4000 OG
Footwear

Diadora Reissues Made in Italy IC 4000 OG

Handcrafted running sneakers.

Astro Boy Teams up With BAIT and Diadora for a B.Elite & Intrepid Collection
Footwear

Astro Boy Teams up With BAIT and Diadora for a B.Elite & Intrepid Collection

Alongside matching track jackets and a range of apparel.
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