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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

atmos and ASICS Explore Their Wild Side with the GEL-LYTE III "Tiger Camo" Release
Footwear

atmos and ASICS Explore Their Wild Side with the GEL-LYTE III "Tiger Camo" Release

Welcome to the jungle.
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ASICS' GEL-Lique Returns With "Salmon-Toe" Inspiration
Footwear

ASICS' GEL-Lique Returns With "Salmon-Toe" Inspiration

Look familiar?
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The ASICS GEL-Lyte III Continues Its Denim Drops with a Washed-Blue Option
Footwear

The ASICS GEL-Lyte III Continues Its Denim Drops with a Washed-Blue Option

Jeans enthusiast can take their love for the fabric further.
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ASICS Drops an Aqua and Sand GEL-Lique
Footwear

ASICS Drops an Aqua and Sand GEL-Lique

Seaside steez.
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2.4K   0 Comments
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The Shoe Surgeon Takes on the Ronnie Fieg x ASICS GEL-Lyte III "Salmon Toe"
Footwear

The Shoe Surgeon Takes on the Ronnie Fieg x ASICS GEL-Lyte III "Salmon Toe"

Python meets Japanese cow leather.
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Patta & ASICS Give the Classic GEL-Lyte Model a Sweet "Ginger Honey/ Dark Purple" Makeover
Footwear

Patta & ASICS Give the Classic GEL-Lyte Model a Sweet "Ginger Honey/ Dark Purple" Makeover

With neutral grey and pink accents for a modish finish.
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ASICS Releases "Japanese Denim" GEL-Lyte III & GEL-Lyte V Colorways
Footwear

ASICS Releases "Japanese Denim" GEL-Lyte III & GEL-Lyte V Colorways

Utilizing a unique double-dye technique.
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7.1K   0 Comments
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ASICS' GEL-Kayano Trainer Knit "Glacier Grey" Keeps Your Comfy Look Subtle
Footwear

ASICS' GEL-Kayano Trainer Knit "Glacier Grey" Keeps Your Comfy Look Subtle

An industrial-inspired exoskeleton design.
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3.5K   0 Comments
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The ASICS GEL-Lyte III Receives a "Washed Denim" Makeover
Footwear

The ASICS GEL-Lyte III Receives a "Washed Denim" Makeover

Perfectly distressed.
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Here's How to Get This Week's Hottest Sneaker Releases
Footwear

Here's How to Get This Week's Hottest Sneaker Releases

New silhouette debuts and collaborations galore including FOSS Gallery x ASICS and Daniel Arsham x adidas Originals.
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ASICS Will Host a Massive Warehouse Sale in NYC, up to 80% Off
Footwear

ASICS Will Host a Massive Warehouse Sale in NYC, up to 80% Off

Workout essentials, accessories and more.
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6.3K   0 Comments
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An On-Foot Look at the FOSS Gallery x ASICS GEL-Lyte III
Footwear

An On-Foot Look at the FOSS Gallery x ASICS GEL-Lyte III

A clash between light and darkness.
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5.3K   0 Comments
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