Native Tongues Part 1: The ASICS Tiger Gel-Lyte EVO NT & GEL-Kayano Trainer EVO in Chicago
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Description
ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections
ASICS Tiger gives two of its hallmark silhouettes a modern makeover.
This beautiful three-way collaboration is now set for a U.S. release.
Hues of black, blue and grey highlight ASICS trio of nighttime-inspired GEL-Lyte Vs.
ASICS supplements this summer’s “Sunset” pack with a black colorway of the GEL-Lyte V.
ASICS drops a “Varsity” trio of takes on the GEL-Lyte III.
The 1991 running silhouette gets brought back for the summer.
ASICS adds some color to the summer season by way of this three-pack.
Overkill and ASICS team up for a Moroccan-infused take on the GEL-Sight runner.
The classic ASICS silhouette is back with a pop of orange just in time for the summer.
ASICS’ original successor to the GEL-Lyte III makes its return.
VILLA unveils its “Bottle Rocket” ASICS collaboration with Wale.
Parisian boutique joins forces with ASICS to celebrate 25 years of the Gel-Lyte III.
