Boylston Trading Co. 2012 Fall/Winter Lookbook
A.P.C.
Contemporary Parisian Brand
Profile
Description
French label A.P.C. (Atelier de Production et de Création) was founded in Paris by Jean Touitou in 1987. Known for its understated, youthful elegance and impressive fit, the label offers collections with clean lines and simplistic, minimalist styles. It is considered one of the first fashion brands to forefront the fast-growing market of contemporary clothing that fills the void between streetwear and high fashion. Touitou launched the brand to oppose the bold, outspoken and brand-obsessed fashion world of the ‘80s, and the simplistic minimalism of A.P.C. served as a stark contrast to the loud logos.
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U.S. menswear boutique Boylston Trading Co. has released its 2012 fall/winter lookbook, showcasing
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An amalgamation of its quilted fabrics, A.P.C. introduces a few cushions for its Spring 2012
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