A.P.C. 2015 Winter “Cuoio” Keychains
A.P.C. Top 100
Contemporary Parisian Brand
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Description
French label A.P.C. (Atelier de Production et de Création) was founded in Paris by Jean Touitou in 1987. Known for its understated, youthful elegance and impressive fit, the label offers collections with clean lines and simplistic, minimalist styles. It is considered one of the first fashion brands to forefront the fast-growing market of contemporary clothing that fills the void between streetwear and high fashion. Touitou launched the brand to oppose the bold, outspoken and brand-obsessed fashion world of the ‘80s, and the simplistic minimalism of A.P.C. served as a stark contrast to the loud logos.
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Latest Collections
Collier Schorr produces a moody video for A.P.C.’s new release.
Shop A.P.C.’s collection of handmade quilts made from its deadstock fabrics.
Jean Touitou takes cues from his mom’s designs in the ’70s for the A.P.C. Quilts range.
Melding traditional Parisian culture with contemporary streetwear.
The French brand’s third location in Los Angeles.
Not straying far from A.P.C.’s minimalist aesthetic, its latest collection offers more simple closet staples.
The special tee memorializes the A.P.C. store tagging incident that targeted Jean Touitou’s racism controversy.
