Undercover

Undercover Top 100

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Founded 1993
Headquarters Tokyo, Japan

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Description

Founded by Jun Takahashi, UNDERCOVER is a Japanese fashion imprint known for its punk-fused, American-influenced streetwear styles. Takahashi was heavily influenced by the British Punk Rock band ‘The Sex Pistols’, hence UNDERCOVER epitomises the essence of ‘Japanese cool’.
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Latest Collections

Day in the Life: How UNDERCOVER Is Reviving Paris’ Nightlife Scene
Footwear 

Day in the Life: How UNDERCOVER Is Reviving Paris’ Nightlife Scene

Presented by Foot Locker
The second installment of the exclusive series with Foot Locker spotlights the collective for the “Summer Different” campaign.

Foot Locker Champions Local Voices For Latest "Summer Different" Campaign
Footwear 

Foot Locker Champions Local Voices For Latest "Summer Different" Campaign

Presented by Foot Locker
Spotlighting four grassroots creative collectives across Europe.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Including Supreme, Palace, A-COLD-WALL* and more.

The North Face and UNDERCOVER Deliver Fourth SOUKUU Collaboration
Fashion

The North Face and UNDERCOVER Deliver Fourth SOUKUU Collaboration

Highlighting zip-off elements, waterproof performance and durable functions.

UNDERCOVER x nonnative's “Lost Cloud” SS25 Collection Elevates Everyday Wear
Fashion

UNDERCOVER x nonnative's “Lost Cloud” SS25 Collection Elevates Everyday Wear

Including collaborative items with Gramicci and Rig.

Glitter, Balloons, and Another Champion Collab at UNDERCOVER FW25
Fashion

Glitter, Balloons, and Another Champion Collab at UNDERCOVER FW25

Jun Takahashi celebrated the brand’s 35th anniversary with glitz, glamor, and plenty of surprises.

UNDERCOVER and GU Launch New Fashion Line UG
Fashion

UNDERCOVER and GU Launch New Fashion Line UG

Led by Jun Takahashi, the collaborative label injects GU staples with UNDERCOVER’s classic patterns and shapes.

UNDERCOVER and Champion Launch Exclusive Collaboration
Fashion

UNDERCOVER and Champion Launch Exclusive Collaboration

UNDERCOVER Champion team up to launch first ever collaboration featuring Champion’s signature fabric Reverse Weave®.

otherthings by THE SHOPHOUSE Presents BUNNEY x UNDERCOVER’s Rabbit Padlock Collection
Fashion

otherthings by THE SHOPHOUSE Presents BUNNEY x UNDERCOVER’s Rabbit Padlock Collection

Celebrating its latest edition of ‘Selected Works.’

UNDERCOVER Pre-Fall 2025 Pitches Mod Revival
Fashion

UNDERCOVER Pre-Fall 2025 Pitches Mod Revival

Presenting a line that echoes the 90s “Mod Revival” and flavors of Jun Takahashi’s punk rock roots.

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