Founded by James Jebbia, Supreme is an iconic streetwear label that has gone on to amass a cult-like following around the world with skaters, artists, and collectors, who are eager to get their hands on the brand’s latest drop. Supreme is also known for its extensive collaborations with Nike, Vans, The North Face, Comme des Garçons, Dover Street Market, and Stone Island.
Releases full-length skate film, “cherry”
Opens up London location
Releases book with New York publisher Rizzoli
Launches first official in-house look book
NHL files cease & desist order against Supreme
NCAA files cease & desist order against Supreme
Kenneth Cappello photographs Raekwon and his bodyguard, along with a Tickle Me Elmo, for Supreme's first "photo" tee
Second Supreme location opens on North Fairfax Ave in Los Angeles, California, which is nearly double the size of the original New York store and features a indoor skate bowl
Supreme collaborates with Brooklyn Machine Works to release 24-inch cruise bikes, which sells for $1800 each
Louis Vuitton files cease & desist order against Supreme
Supreme films promotional video about skateboarding in NYC
The brand hires Gio Estevez, who becomes Supreme’s first employee
First Supreme store opens on Lafayette street in downtown Manhattan; the store costed $12,000 to open
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