Closer Look at the Nike LeBron 24 “Chosen 1s”
Nike Top 10
American Sportswear Company
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Nike is a major American sportswear and footwear company, based in Portland, Oregon. The Nike legacy began in 1964, when track athlete Philip Knight and his coach Bill Bowerman set up a small business importing Japanese running shoes under the name Blue Ribbon Sports (BRS). Nike sponsors and collaborates with a diverse range of high-profile athletes and sports teams on a global level, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. In addition, Nike is the world's biggest supplier of sportswear and footwear.
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Latest Collections
The vibrant signature iteration pays homage to the NBA superstar’s iconic high school roots.
The signature basketball silhouette features a bright red upper with gold accents and metallic tongue branding.
A near head-to-toe blue upper meets a blacked-out lining and platform on the returning hybrid silhouette.
Removable lace charms and a textured Swoosh give the all-white classic a personalized, jewelry-box twist.
A multi-blue palette drawn from Miami’s waters and Art Deco pastels lands on the ruched nylon, ballet-inspired silhouette.
The multi-piece capsule features water-resistant nylon taslan, faux fur outerwear, and fleece staples.
Dark leather, brown faux fur, and hidden red eye heel graphics channel New York’s iconic urban mascot.
Perforated paneling and pod-studded tooling carry the smoky purple through the base.
Metallic Silver Swooshes and Purple Pulse pods break up the women’s colorway’s soft tonal build.
The modified molded-shell silhouette returns for Holiday 2026 in “Medium Olive” and “Wheat” colorways.
The upcoming hybrid sneaker features purple and green accents alongside a dedicated Premier tongue badge.
The vibrant yellow iteration pays homage to the iconic Sports Illustrated cover story.
