Jordan Brand & Brian “KAWS” Donnelly Take You Behind the Scenes of Their New Collaboration
Jordan Brand Top 100
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
“I never look at the clock when working on something.”
“XX” meets the Jumpman.
“French Blue,” “Cool Grey,” “Bulls” and Black/Silver.
Ditching the usual mesh insert for a woven leather side panel.
Alongside new colorways on the 1, 5 and 7.
Co-branded text and Companion graphics.
A modern take on the 2005 “Raging Bull” release.
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