The Air Jordan 1 High “What The” Celebrates 14 Patient-Designers From Nike’s Doernbecher Freestyle Program
Jordan Brand Top 100
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Honoring the 17th year of the program with only 17 pairs.
Defined by a distinct bronze finish.
Joined by READYMADE’s duet of Nike Blazer Mids, two new Casablanca x New Balance sneakers and a duo of adidas YEEZY BOOST 350 V2s.
Set to arrive this spring in full family sizes.
A balmy colorway for the technical lifestyle silhouette.
Accented by 3M reflective details.
Take a close look at the finely-quilted ankle collars.
Earthy tones take center stage for this women’s makeup from Jordan Brand.
Continuing the Whitaker Group’s penchant for elevated, luxurious designs.
Alongside the Air Jordan 1 “Silver Toe,” the latest from Snow Peak x New Balance Tokyo Design Studio and more.
This simple black and white colorway gets its first retro release since its original drop in 2010.
Another striking Jordan PE for the Gainesville-based university.
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