Reimaging the classic Air Jordan I Retro High OG, the “What The” Doernbecher edition celebrates 14 patient-designers from the history of the program. Celebrated elements from past Jordan Brand collaborative releases from the charitable initiative are put together for a truly over-the-top design that serves as a tribute to the former patient-designers. For the 17th year, one pair of the Air Jordan 1 Retro High OG “What The” will be auctioned off during the Virtually Freestyle event February 25 with a custom lasered box with 16 pairs to be auctioned off on eBay. All proceeds from the auctions will benefit the patients and staff of the OHSU Doernbecher Children’s Hospital.
“This year, we weren’t able to have patient-designers, but that didn’t stop us from celebrating, because it’s an annual moment that the kids, the sneaker community and Doernbecher circles on their calendars — as well as all of us at the company,” says Eric Sandy, Color Design Director for Jordan Brand. “We took it as an opportunity to celebrate prior patient-designers and their inspiring stories, culminating those details into a ‘What The’ design.”
Since starting in 2003, Nike and the Doernbecher Freestyle event has raised more than $29 million USD for OHSU Doernbecher Children’s Hospital to fund its efforts to protect the health of children in Oregon, southwest Washington and beyond.
Take an official look and learn more about the elements from the 14 patient-designers found on the Air Jordan 1 Retro High OG “What The” above.
For more footwear news, the Nike Air Force 1 and Blazer Mid ‘77 “Popcorn” celebrate the movie theater favorite.