ASICS

ASICS Top 10

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Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

mita Sneakers x Asics Gel Lyte Speed Sneakers
Uncategorized Footwear

mita Sneakers x Asics Gel Lyte Speed Sneakers

Continuing their endless sneaker collaborations, mita Sneakers team up with Asics on a special

Asics "Left and Right" Campaign
Uncategorized

Asics "Left and Right" Campaign

In a largely unknown and secretive campaign from Asics, the Japanese brand via creative agency


Asics 2009 Fall/Winter GT-II
Uncategorized Footwear

Asics 2009 Fall/Winter GT-II

While much of the spotlight for Asics’ retro running program centered around the GEL LYTE III,

Bread & Butter x Asics GT II "Salmon & Butter" Sneakers
Uncategorized Footwear

Bread & Butter x Asics GT II "Salmon & Butter" Sneakers

With the Bread & Butter Tradeshow underway in Berlin, what could be more proper than a

Asics The Trilogy Collection: Culture Shoq Preview
Uncategorized Footwear

Asics The Trilogy Collection: Culture Shoq Preview

In an upcoming sneaker collection, Ronnie Fieg has organized three different blogs to partake

Alife Rivington Club x Asics 2009 Summer Preview
Uncategorized Footwear

Alife Rivington Club x Asics 2009 Summer Preview

Alife Rivington Club and Asics are partnering in an upcoming collection for the 2009 summer

GETTRY x Asics Procourt AR "Hamburger"
Uncategorized Footwear

GETTRY x Asics Procourt AR "Hamburger"

Japanese sneaker retailer GETTRY looks to an unlikely inspiration for their latest

Asics SS '09 "Season Spot" GT-II | GEL-LYTE III | GT-QUICK
Uncategorized Footwear

Asics SS '09 "Season Spot" GT-II | GEL-LYTE III | GT-QUICK

Some of Asics’ brightest and most noticeable in-line offerings outside of their collaboration

Asics 2009 Spring/Summer Collection GEL LYTE III | GEL LYTE SPEED
Uncategorized Footwear

Asics 2009 Spring/Summer Collection GEL LYTE III | GEL LYTE SPEED

Some new models to report out of Asics as the brand serves up some well-designed colorways of

Asics Runovation Pack - GT II, GT III & Lyte Speed
Uncategorized Footwear

Asics Runovation Pack - GT II, GT III & Lyte Speed

Asics unveils their new Runovation Pack consisting of the brands GT II, GT III, and Lyte Speed

Asics GEL-LYTE SPEED 2009 Spring/Summer Collection
Uncategorized Footwear

Asics GEL-LYTE SPEED 2009 Spring/Summer Collection

A handful of new Asics GEL-LYT SPEED are in the midst of an upcoming release. The shoe’s

YEAHBOY DEPARTMENT x Asics Collaboration Sneakers
Uncategorized Footwear

YEAHBOY DEPARTMENT x Asics Collaboration Sneakers

German underground fashion label YEAHBOY DEPARTMENT teams up with lifestyle footwear brand

 

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