ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Cecilie Bahnsen Softens the ASICS GEL-KINETIC FR With Whimsical Details
Footwear

Cecilie Bahnsen Softens the ASICS GEL-KINETIC FR With Whimsical Details

From flower-shaped eyelets to floral embossings and beaded shoelace charms.

ASICS Debuts the GEL-KINETIC FR in a Duo of Two-Tone Colorways
Footwear

ASICS Debuts the GEL-KINETIC FR in a Duo of Two-Tone Colorways

Arriving in “Cocoa Powder/Champagne” and “Black/Pure Silver.”


Official Look at the INVINCIBLE®, MADNESS and ASICS’ Collaborative GEL-KAYANO 12.1
Footwear

Official Look at the INVINCIBLE®, MADNESS and ASICS’ Collaborative GEL-KAYANO 12.1

Set to drop at the end of the month.

Carnan and ASICS Reunite for a Purple-Draped GEL-CUMULUS 16
Footwear

Carnan and ASICS Reunite for a Purple-Draped GEL-CUMULUS 16

Grounded by a black outsole and detailed with a bespoke green insole, the “Path II” channels Brazilian design.

UP THERE and ASICS Go Fluo With the GEL-KAYANO 20 “Safety Yellow”
Footwear

UP THERE and ASICS Go Fluo With the GEL-KAYANO 20 “Safety Yellow”

Borrowing the two-tone mesh upper from the iconic GEL-KINSEI 4.

ASICS Adds an Earthy “Olive Green” Variant to the GEL-Kinetic 2.0 Series
Footwear

ASICS Adds an Earthy “Olive Green” Variant to the GEL-Kinetic 2.0 Series

Anchored by “Obsidian Grey” and “Olive Canvas” tones.

The P.A.M. x ASICS GEL-Stratus MC Comes Adorned With Star-Shaped Motifs
Footwear

The P.A.M. x ASICS GEL-Stratus MC Comes Adorned With Star-Shaped Motifs

Arriving in two versatile colorways.

The ASICS GEL-Kayano 14 Receives a “Silver/ Gold” Treatment
Footwear

The ASICS GEL-Kayano 14 Receives a “Silver/ Gold” Treatment

A simple two-tone metallic palette.

A Closer Look at ANT KAI’s Custom ASICS GEL-KAYANO 14 “MOSS”
Footwear

A Closer Look at ANT KAI’s Custom ASICS GEL-KAYANO 14 “MOSS”

Drawing aesthetic cues from moss-covered rocks.

ASICS' GEL-NUNOBIKI Expands With New “White” and “Cocoa Powder” Colorways
Footwear

ASICS' GEL-NUNOBIKI Expands With New “White” and “Cocoa Powder” Colorways

Both variants feature a tonal look incorporated with textural contrasts.

VANDYTHEPINK Serves Up ASICS' Gel-Kayano 12.1 in "Chocolate" & "Vanilla"
Footwear

VANDYTHEPINK Serves Up ASICS' Gel-Kayano 12.1 in "Chocolate" & "Vanilla"

Arriving August 8, the ice cream-inspired colorways feature soft brown and milky hues accented with yellow and pink for a sweet touch.

The Kiko Kostadinov-Curated ASICS US8-S GEL-SJ33 To Drop in Two "Coffee" Colorways
Footwear

The Kiko Kostadinov-Curated ASICS US8-S GEL-SJ33 To Drop in Two "Coffee" Colorways

Grounded in deep, earthy tones.

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