ASICS

ASICS Top 10

Profile

Industries
Founded September 1, 1949
Headquarters Kobe, Japan

Share Brand

Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
Read More

Share Brand

Share Brand

Latest Collections

ASICS GEL-NYC Surfaces in a Classic and Retro “Gravel/Cream” Colorway
Footwear

ASICS GEL-NYC Surfaces in a Classic and Retro “Gravel/Cream” Colorway

Releasing this week.

ASICS’ GEL-CUMULUS 16 Surfaces in “Carrier Grey/Pure Silver”
Footwear

ASICS’ GEL-CUMULUS 16 Surfaces in “Carrier Grey/Pure Silver”

Interwoven with dashes of yellow overlays.


Karimoku and ASICS Turn Deadstock Into Furniture
Design

Karimoku and ASICS Turn Deadstock Into Furniture

Featuring the Castor Lobby Sofa and Polar Lounge Chairs.

ASICS GEL-SD-LYTE Receives a Sleek “Midnight/Cream” Colorway
Footwear

ASICS GEL-SD-LYTE Receives a Sleek “Midnight/Cream” Colorway

Set to hit the shelves early February.

Best Footwear Trends at Paris Fashion Week Men's FW26
Fashion

Best Footwear Trends at Paris Fashion Week Men's FW26

From the avant-garde artistry of Comme des Garçons’s collaborations to the mammoth proportions of the Balenciaga 10XL.

ASICS’ Skyhand OG Gets a Fresh Glow in “Brown Storm/Ice Green”
Footwear

ASICS’ Skyhand OG Gets a Fresh Glow in “Brown Storm/Ice Green”

Releasing at the end of this month.

NikeSKIMS Enters the Shoe Game in This Week's Best Footwear Drops
Footwear

NikeSKIMS Enters the Shoe Game in This Week's Best Footwear Drops

Kim Kardashian’s split-toe steppers are accompanied by new Parra x Vans, Action Bronson x New Balance, the first Levi’s x Air Jordan 3 drop, and more.

SOSHIOTSUKI Makes Pitti Debut & Saks Global Files Bankruptcy in This Week's Top Fashion News
Fashion

SOSHIOTSUKI Makes Pitti Debut & Saks Global Files Bankruptcy in This Week's Top Fashion News

Stay up to date on the latest industry trends.

ASICS GEL‑NIMBUS 10.1 Drops in “Beniimo Purple/Pure Silver”
Footwear

ASICS GEL‑NIMBUS 10.1 Drops in “Beniimo Purple/Pure Silver”

Blending a breathable wide-gauge mesh with a metallic Y2K aesthetic that’s ready for the street.

SOSHIOTSUKI Reveals ASICS & PROLETA RE ART Collabs on Pitti Uomo's FW26 Runway
Fashion

SOSHIOTSUKI Reveals ASICS & PROLETA RE ART Collabs on Pitti Uomo's FW26 Runway

Bringing tailored touches of contemporary Japanese fashion to his much-anticipated Florentine debut.

The Nike Doernbecher Freestyle 21 Collection Shines Bright in This Week's Best Footwear Drops
Footwear

The Nike Doernbecher Freestyle 21 Collection Shines Bright in This Week's Best Footwear Drops

Arriving alongside projects from HSDT x ASICS, Politics x Saucony, OAMC x Salomon, and more.

Kith Celebrates New Loyalty Program With GEL‑KAYANO 12.1 Trio
Footwear

Kith Celebrates New Loyalty Program With GEL‑KAYANO 12.1 Trio

Coming in three distinct colorways that nod to different membership tiers.

Load More
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.