ASICS

ASICS Top 100

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

bal, mita sneakers and ASICS Unveil a GEL-LYTE III Collaboration
Footwear

bal, mita sneakers and ASICS Unveil a GEL-LYTE III Collaboration

The weatherproof kicks are equipped with “Gunmetal” GORE-TEX uppers, zippered tongues and more.

GRIPSWANY, atmos and ASICS Band Together for a GEL-SONOMA-15-50 Collab
Footwear

GRIPSWANY, atmos and ASICS Band Together for a GEL-SONOMA-15-50 Collab

The kicks are equipped with GORE-TEX uppers and packaged with extra hiking laces.

Lacoste and ASICS Collaborations Lead COMME des GARÇONS Shirt FW23
Fashion

Lacoste and ASICS Collaborations Lead COMME des GARÇONS Shirt FW23

Combining Lacoste’s heritage with the playful CDG persona.

First Look at Upcoming UNAFFECTED x ASICS GEL-KAYANO 14
Footwear

First Look at Upcoming UNAFFECTED x ASICS GEL-KAYANO 14

Part of the Korean label’s Fall/Winter 2023 collection.

Here are the Biggest Street Style Footwear Trends at Men's Paris Fashion Week FW23
Footwear 

Here are the Biggest Street Style Footwear Trends at Men's Paris Fashion Week FW23

Nike collaborations reigned supreme this season.

'Yu-Gi-Oh!' and adidas Summon a High-Powered Adi2000 Collab in This Week's Best Footwear Drops
Footwear 

'Yu-Gi-Oh!' and adidas Summon a High-Powered Adi2000 Collab in This Week's Best Footwear Drops

New Balance’s latest MADE in USA seasonal collection, the adidas NMD S1 MAHBS and Salomon’s XT-6 “Recut” pack are also set to launch.

The Brain Dead x ASICS GEL-Nimbus 9 Launches Next Week
Footwear

The Brain Dead x ASICS GEL-Nimbus 9 Launches Next Week

Two flashy colorways that will make a statement with every wear.

Official Look at the Andersson Bell x ASICS GEL-Sonoma 15-50
Footwear

Official Look at the Andersson Bell x ASICS GEL-Sonoma 15-50

Arriving in three colorways.

ASICS' 'Mind Games: The Experiment' Explores the Link Between Mental Performance and Physical Exercise
Entertainment

ASICS' 'Mind Games: The Experiment' Explores the Link Between Mental Performance and Physical Exercise

Following the journeys of world-class “mind athletes” in chess, mahjong, Esports and memory games as they introduce physical activity into their training routines.

Awake NY and ASICS Debut the Brand-New GEL-NYC with Two Colorful Collaborations
Footwear

Awake NY and ASICS Debut the Brand-New GEL-NYC with Two Colorful Collaborations

Created by Angelo Baque, the silhouette combinies pieces of the GEL-Nimbus 3, GEL MC-Plus V and GEL-Cumulus 16.

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