Stay @ Home With Errolson Hugh
Acronym
Profile
Description
ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.
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Latest Collections
The Acronym founder discusses whether or not the landscape has been changed for his futuristic clothing brand.
Sold out instantly with another release on Kojima Production’s webstore.
Featuring Supreme, A$AP Mob, UNDERCOVER, Awake NY, ACRONYM, Palace and more.
Plenty of GORE-TEX, Polartec and weather-resistant staples.
During the Berlin stop of the World Strand Tour 2019.
Hugh and two designers talk shop at the influential Korean store.
Ask the ACRONYM frontman your deepest thoughts.
A collection of reworked classics and forward-thinking outerwear pieces.
From custom buckles to luxury zippers, streetwear is focusing on the details.
The latest optical offerings from Errolson Hugh.
The latest from the cult imprint.
