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AVATR
Under the creative direction of renowned designer Nader Faghihzadeh, the brand rejects traditional automotive constraints to deliver a futuristic, fluid silhouette across its entire lineup.
Cameron’s sequel turned a killing machine into cinema’s most unexpected heart.
On the brink of her second album, UK experimental rapper and producer John Glacier meditates on joy as resistance and why culture is the one thing you can’t kill. Read our Digital Cover on the artist quietly becoming one of music’s most essential voices.
Argentina now advances to face Cape Verde in Miami during the Round of 32.
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Ahead of her Hypebeast Cup pop-up, Mia Marquez, the designer behind Recovered, reflects on the projects that birthed her signature shirring technique.
The franchise is making its most aggressive offseason push to maximize Stephen Curry’s window.
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Stay up to date on the latest industry trends.
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NINJA BASKETBALL ARMY
The NBA-sanctioned story brand and its Japanese creative collective are building a parallel universe where swords gave way to basketballs.
The British automaker is committing over $23 billion USD toward its electrified future.
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Bringing sweet, tangy pulled pork-inspired ramen and its Texas BBQ rival.
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Targeting retro emulation fans with a Snapdragon 8 Gen 2-class chip, Android 13, and aggressive starting price.
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AAPE BY A BATHING APE®
Reimagining playful streetwear aesthetics through colourful graffiti camo.
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