Hypebeast. Driving Culture Forward

Shonen Jump Store Brings Iconic Manga Panels to Life in New ‘Naruto’ and ‘Black Clover’ Drops
Fashion

Shonen Jump Store Brings Iconic Manga Panels to Life in New ‘Naruto’ and ‘Black Clover’ Drops

Spanning graphic tees, hoodies and accessories, including exclusive artwork and limited-edition designs.

The NFL Is Turning Football Fields Into Art With 'COLOR FIELD'
Art

The NFL Is Turning Football Fields Into Art With 'COLOR FIELD'

Jammie Holmes will kick off the new initiative in Paris before it heads to Miami Art Week this December.

The Unfinished Yohji Yamamoto
Fashion

The Unfinished Yohji Yamamoto

Five decades into his career, Yohji Yamamoto still isn’t interested in looking back. In our cover story from Hypebeast Magazine Issue #38, the designer sit for a rare interview about the work ethic that keeps him going, the challenges the next generation of designers will face, and how he still starts every collection from zero.

BEDWIN & THE HEARTBREAKERS x KIPSSO’s “BUFFALO Jacket” Crops the MA-1 Into a ’60s Silhouette
Fashion

BEDWIN & THE HEARTBREAKERS x KIPSSO’s “BUFFALO Jacket” Crops the MA-1 Into a ’60s Silhouette

Both takes on the flight jacket pair a windproof black nylon shell with a red satin lining and padding for warmth.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Supreme x Timberland, Palace’s latest seasonal drop, Patta x Carhartt WIP and more.

Balenciaga x Automobili Lamborghini Rev Up a New Fenomeno-Inspired Capsule
Fashion

Balenciaga x Automobili Lamborghini Rev Up a New Fenomeno-Inspired Capsule

Racing-inspired leather, cotton drill and jersey pieces carry the Lamborghini shield and a Balenciaga logo redrawn in the carmaker’s typeface.


OutKast and the Atlanta Falcons Beam Down an ‘ATLiens’ 30th Anniversary Collection
Fashion

OutKast and the Atlanta Falcons Beam Down an ‘ATLiens’ 30th Anniversary Collection

Neon green embroidery and a UFO hovering over Mercedes-Benz Stadium carry the album’s alien lore onto game day.

KEEN Taps TYAKASHA for a Mismatched Howser III Slide
Footwear

KEEN Taps TYAKASHA for a Mismatched Howser III Slide

Soft fleece-like uppers, bright bungee details and embroidered motifs refresh the relaxed slip-on.

Air Jordan 15 “Cosmic Clay” Surfaces in a Multicolor Woven Look
Footwear

Air Jordan 15 “Cosmic Clay” Surfaces in a Multicolor Woven Look

The expected Fall 2027 release pairs burnt-orange tones with a vivid mosaic-like upper.

Hajime Sorayama Chromes Out GEEKS RULE’s DSM Ginza-Exclusive 'Ghost in the Shell' Long-Sleeve
Fashion

Hajime Sorayama Chromes Out GEEKS RULE’s DSM Ginza-Exclusive 'Ghost in the Shell' Long-Sleeve

Major Motoko Kusanagi rides a Fuchikoma on the front.

‘MURCIÉLAGO’ Anime Reveals Its Main Cast in New Teaser Trailer
Entertainment

‘MURCIÉLAGO’ Anime Reveals Its Main Cast in New Teaser Trailer

The new teaser debuts the anime’s central performances while spotlighting its scarred, gun-wielding antihero.

Kiko Kostadinov and ASICS Refresh the US8-S GEL-SJ33 in Two New Colorways
Footwear

Kiko Kostadinov and ASICS Refresh the US8-S GEL-SJ33 in Two New Colorways

“Moonrock/Tatami Green” and “Deep Plum/Fresh Grass” bring contrasting seasonal palettes to the technical silhouette.


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