KidSuper and Mercedes-Benz Have Football Fever
Football, fashion, and automotive history collide in a 17-piece collection.
Summary
KidSuper and Mercedes-Benz celebrate seven World Cup-winning nations with a 17-piece collection connecting football and automotive history.
The collection pairs iconic Mercedes-Benz vehicles with national team colors, historic victories, and football-inspired designs.
Priced from $125 to $595 USD, the collection launches November 14 alongside a special event at KidSuper Studios in Brooklyn.
KidSuper and Mercedes-Benz are bringing football history to the forefront of their latest collaboration. First previewed during KidSuper’s Spring/Summer 2027 runway show in Miami, the collection celebrates seven World Cup-winning nations by pairing their football heritage with iconic Mercedes-Benz vehicles.
Marking 140 years of Mercedes-Benz, the collaboration takes inspiration from the stars found above national team crests, each representing a World Cup victory. For KidSuper founder Colm Dillane, the symbol serves as a connection between generations of football fans, with each country’s sporting achievements paired with a Mercedes-Benz model from a corresponding era.
Spanning 17 pieces, the collection brings together football jerseys, tracksuits, tailoring, knitwear, and accessories, incorporating national colors, historic dates, and automotive references throughout.
Brazil’s football legacy is reimagined through a tailored jacket inspired by the Mercedes-Benz 220 SE, while Uruguay’s history informs a navy crochet polo referencing the SSK. Germany’s 300 SL Coupé appears on a black zip-up jacket, while Argentina’s 450 SEL 6.9 inspires a printed shirt and leather-trimmed bag.
Elsewhere, France’s G 500 is referenced through a blue workwear set, Spain’s SLS AMG Coupé Electric Drive Concept inspires a colorful football jersey, and England’s Mercedes-Benz 600 is translated into a burgundy tracksuit.
Throughout the collection, KidSuper reworks the Mercedes-Benz three-pointed star alongside football iconography, combining the visual language of vintage sportswear, automotive memorabilia, and national team merchandise.
The KidSuper x Mercedes-Benz collection is available from today, with prices ranging from $125 USD to $595 USD. Available in store and online at KidSuper, alongside select global retailers, the release will also be celebrated with a public event at KidSuper Studios in Williamsburg, featuring a display of Mercedes-Benz vehicles, music, food, and drinks.
