BEAMS’ “DEAR VINTAGE COLLECTION” Dresses the 2026 MAMA AWARDS in Band T-Shirt Nostalgia
The pieces borrow their graphics from old festival and company designs.
Summary
BEAMS teams up with CJ ENM’s 2026 MAMA AWARDS on the DEAR VINTAGE COLLECTION, a line of official merchandise for the event
The graphics draw on vintage band tees, festival shirts and corporate promotional tees
The six-piece lineup covers a logo T-shirt, game shirt, zip-up hoodie, tote bag, cap and bandana
BEAMS has partnered with the 2026 MAMA AWARDS on the DEAR VINTAGE COLLECTION, official merchandise for CJ ENM’s awards show, taking place on November 20 and 21. Instead of standard event merch, the Japanese retailer has based the range on the graphic styles of collectible vintage tees.
The design approach draws on three familiar kinds of printed tee. Band shirts, music festival tees and corporate promotional shirts all serve as references, so the MAMA AWARDS logo is treated less like event branding and more like a find from a vintage rack. The result is merchandise meant to be worn well after the show is over.
Apparel makes up half of the lineup. A logo T-shirt anchors the collection, a game shirt brings in a sports-uniform cut, and a zip-up hoodie adds a heavier layer for the winter event dates. Each carries the collaboration’s MAMA AWARDS branding in the vintage-inspired graphic style.
The other three pieces are accessories that carry the same graphic treatment at a smaller scale. A tote bag, a cap and a bandana complete the six-piece offering, giving fans lower-commitment ways to pick up the collaboration alongside, or instead of, the apparel.
The BEAMS x 2026 MAMA AWARDS DEAR VINTAGE COLLECTION will be available via the BEAMS official online store, BEAMS Namba and the official 2026 MAMA AWARDS MD booth.
