Rest in Crisps: Pringles Offers 200 Years of Free Snacks if You Agree to Be Buried in a Can
The brand’s “Once You Drop” Halloween campaign gives eternal rest a crunchy upgrade with a precious metal urn.
Summary
ringles has introduced its Once You Drop Halloween sweepstakes offering a custom precious metal urn and 200 years of free chips
The activation draws inspiration from can inventor Fredric Baur whose ashes were buried inside one of his packaging designs in 2008
Participants can enter by signing a digital will and taste-ament through October 22 with one winner chosen around October 31
Pringles has officially launched the Pringles “Once You Drop” Campaign, challenging die-hard snackers to trade their final resting place for a 200-year supply of chips. The tongue-in-cheek Halloween activation promises one winner a custom burial urn modeled directly after the brand’s iconic cylindrical container.
The campaign leans into eccentric snack lore, drawing direct inspiration from Fredric Baur, the chemist and packaging pioneer who invented the tubular Pringles can. Following his passing in 2008, Baur’s family honored his final wish by placing a portion of his cremated remains inside a Pringles container before burial. Reviving that macabre legacy, the sweepstakes features a one-of-a-kind urn forged from precious metal, complete with a removable lid, personalized engraving, and the signature dimensions of the original canister.
Alongside the bespoke container, the winner receives what the brand terms an “afterlifetime” supply of chips spanning two centuries, which can be legally bequeathed to future heirs. “Pringles has always been about the joy of the unexpected and this campaign takes our ‘Once You Drop’ campaign tagline literally: the pop don’t stop, not even once fans ‘drop,’” said Mauricio Jenkins, Salty Snacks Brand & Content Lead at Mars Snacking North America. The rollout is further amplified by licensed funeral director Dan McDonald, known across social media as @DanTheFuneralMan, who headlines the promotional video.
The Pringles “Once You Drop” sweepstakes is open to legal US and Washington, DC residents aged 18 and older on Pringles.com through October 22 at 11:59 PM ET, with the winner notified around October 31.
