Nico Hulkenberg and Gabriel Bortoleto Star in ic! berlin’s Inaugural Motorsport Campaign
Shot by Rupert Tapper with motion-blur creative direction, the campaign showcases the high-performance Ryan and Gabriel frames built for clarity under acceleration.
German eyewear label ic! berlin has officially launched its first campaign as the Official Partner of Audi Revolut F1® Team, starring drivers Nico Hulkenberg and Gabriel Bortoleto.
Shot by photographer Rupert Tapper under the creative direction of Leif Podhajsky and Sophie Holm-Nielsen, the campaign incorporates artistic motion blur to evoke the physical acceleration and precision of high-speed racing. Establishing a narrative that fuses cutting-edge optical craftsmanship with peak motorsport performance, the partnership debuts trackside across key global racing destinations, including Monza, Singapore’s Marina Bay and Austin.
Central to the release is the special eyewear collection featuring two ic! berlin signature frames: the IC0067_20C_GABRIEL and the IC0065_15D_RYAN. Worn in the campaign by Hulkenberg and Bortoleto respectively, these iconic models combine a sleek, contemporary aesthetic with functional sport-inspired ergonomics. Built for clarity and stability under demanding conditions, the frames reflect a joint commitment between ic! berlin and Audi Revolut F1® Team to deliver technical excellence both on and off the circuit.
Anchored by the tagline “From 0.5 mm to 300 km/h: engineering performance and precision at speed,” the campaign draws direct design parallels between elite race car development and high-end eyewear. Just as the Audi R26 relies on lightweight dimensions and active aerodynamics for agility at high speeds, ic! berlin frames are handcrafted in Berlin from 0.5 mm cold-rolled stainless steel.
The newly introduced ic! berlin eyewear capsule will launch globally this October in addition to designated authorized eyewear retailers worldwide; readers in Hong Kong can purchase the collection directly online at HBX.
