CHANGBIN x AUTRY Collection Launch Event Brings a Pink Paradise to Seoul
From rose-tinted bites to a sneaker vending machine, see how the K-pop star celebrated his new collab.
Autry and K-pop artist Changbin are making their partnership official with the release of a new capsule collection. Co-designed by the Stray Kids member, the collaborative drop, featuring two reimagined sneaker silhouettes and a lineup of streetwear staples, sets out to commemorate his arrival at the brand as its first-ever global ambassador.
In an official statement, Changbin recently shared, “Designing this capsule with Autry was an exciting journey. It gave me the opportunity to bring my personality and point of view to the brand’s iconic sneakers and apparel. Both reflect strength and playfulness — the balance that defines me as an artist. Autry’s timeless style gave me the perfect canvas to share part of my world through fashion in a meaningful and personal way.”
Celebrating the meeting of two identities, Autry went on to host a special launch event in Seoul, Korea earlier this week. The occasion welcomed friends of the brand and others from the region’s creative scene to a pink-emblazoned venue in the Seongsu district that boldly co-ordinated with the collection’s dedicated motifs and accent tones.
The vibrant and joyful theme flowed from the outside into the interiors. On walls, soft blush lights shone down on posters of the CHANGBIN x AUTRY branding while vending machines and rails were stacked with pieces from the collaboration. In a more sculptural segment, the remodelled Medalist and Hyperway sneakers were raised on pink blocks and 3-D models of the DWAEKKI tail symbol, complementing the graphic detailing on the sneaker designs.
Making the event more than a showcase, but a multi-sensory experience, the space was peppered with photo booths, candy stations and platters stacked with rose-tinted gelato and pink pasta. Each element, particularly the refreshments, provided a direct tribute to the partnership with Autry’s Italian heritage coming through in a uniquely K-pop style. As a live DJ set played, guests immersed themselves in the activations before leaving with a limited-edition collector’s item made specially for the launch night.
If you missed out, explore the event in the gallery above.
The CHANGBIN x AUTRY capsule collection is now available to shop online and in global flagship stores.
