A$AP Rocky and PUMA Turn ‘Don't Be Dumb’ Into a Man City Jersey Dropping This Weekend
A black and archive gold retail shirt and a sky-blue players-only edition roll out across Manchester on a first-come, first-served basis.
Summary
A$AP Rocky and PUMA translate the visual world of his 2026 album into a limited-edition Manchester City jersey collection
A retail longsleeve in black and archive gold runs alongside a players-only gift edition built on the club's sky-blue identity
The launch lands ahead of Rocky's September 5 performance at Co-op Live, with a one-night city-centre activation kicking things off
A$AP Rocky and PUMA have linked with Manchester City on a limited-edition jersey collection that maps the rapper’s 2026 album Don’t Be Dumb onto club apparel. The tie-up pairs City’s reinvention-driven identity with Rocky’s own restless creative streak, arriving just before his September 5 show at Manchester’s Co-op Live arena.
The headline retail piece is a longsleeve shirt in black and archive gold. “DON’T BE DUMB” runs down the sleeve, while a bold “MANCHESTER” graphic stretches across the back, pushing the city itself to the front of the design. Fans can also add limited-edition “A$AP 11” name and number printing to their 26/27 Home, Away or Third jersey while stocks last.
Running parallel is a players-only gift edition that stays closer to City’s core look. It swaps the black and gold for the club’s familiar sky blue, tucks subtle “D.B.D.” detailing onto the sleeve, and lands a stop-sign graphic across the back reading “STOP SNITCHIN, MANCHESTER.”
“PUMA’s got deep roots with Manchester City, and I wanted to bring my own perspective,” A$AP Rocky said in the announcement. “We created something that feels true to my design language and the Don’t Be Dumb ethos, while still honoring the club’s legacy.”
The drop is Manchester-exclusive and first-come, first-served, spread across a tight sequence of windows. PUMA kicks things off Friday, September 4 by transforming Black Milk in the Northern Quarter into the “Don’t Be Dumb Caff” for one night only, where the longsleeve jersey goes on sale first with doors opening at 4 p.m. The “A$AP 11” name and number becomes available that evening at the event and at the official Man City Stadium and Arndale stores. A second run of the longsleeve then hits the Stadium Store on September 5 from the 9:30 a.m. UK opening, ahead of City’s Premier League clash against Coventry.
Dominique Gathier, PUMA VP Teamsport, framed the project as an extension of the brand’s wider ambitions. “A$AP Rocky brings a creative energy to everything he touches and this collection is a natural extension of what our partnership stands for – taking football into spaces it does not normally occupy and doing it with a level of craft and intention that feels right for both the clubs and for him.”
The A$AP Rocky x PUMA x Manchester City collection goes on sale exclusively in Manchester, starting September 4 at the Northern Quarter event and continuing September 5 at the Man City Stadium Store.
