EZR SS27 Is About Tactile Textures and Hidden Symbols

The California-based brand fuses West Coast authenticity with Italian craftsmanship, bringing that energy to PFW with an afterparty performance from Gunna.

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EZR just unveiled its Spring/Summer 2027 collection at Paris Fashion Week, and textures take center stage.

Sitting at the intersection of West Coast authenticity and Italian craftsmanship, the California-based label focuses on refined garment construction and elevated silhouettes that usher in a bold era under the stewardship of founder Cedric Benaroch and Creative Director Eli Azran.

This season explores the relationship between clothing and feeling. Taking inspiration from Braille and the power of touch, the brand uses texture as a form of communication with subtle symbols, codes, and details embedded within its design that reveal as pieces are worn.

A key concept is experimenting with materiality, as each piece takes an innovative approach to traditional fashion codes, pushing the boundaries of design. Stand-out garments include a Reconstructed Denim and Leather Pant: a hybrid piece that fuses two seemingly opposing materials in one, comprised of a light-blue, washed denim upper with leather panelling from the thigh down. It arrives alongside a matching jacket that uses the same leather panelling on the arms, chest, and bottom half of the body.

From dual-wash denim jackets to distressed flannel shirts, the EZR collection elevates workwear into a modern luxury world.

To close out its Paris Fashion Week showcase, EZR held an exclusive after-hours party at Palacio Paris, with a live performance by Gunna and guests in attendance including Devin Vassell, Ty Dolla $ign, Dina Ayada, Tedua, Leon Starino, Mohamed Ramadan, Jerry Lorenzo, Leonardo Maria Del Vecchio, and more.

Check out the SS27 collection and afterparty recap in the galleries above.

For more information and to explore the full EZR range, head to the brand’s Instagram now.

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