Closer Look at the Paulin, Paulin, Paulin Custom "Dune" Sofa Sanctuary Created for Justin Bieber at Coachella 2026

Summary

• French design studio Paulin, Paulin, Paulin created a custom backstage scenography centered around the iconic 1970 “Dune” sofa for Justin Bieber at the Coachella Valley Music and Arts Festival

• Rendered in exclusive custom colorways, the modular landscape provided a private desert sanctuary for the headlining artist and high-profile guests like Hailey Bieber and SZA

• Originally deemed too radical for mass production during Pierre Paulin’s lifetime, the utopian design is now produced as highly limited first editions by the family-run studio

Justin Bieber‘s highly anticipated return to the stage as a Coachella headliner came with a meticulously curated backstage experience. Serving as a private sanctuary within his festival compound, renowned French design studio Paulin, Paulin, Paulin installed a custom scenography to welcome the artist’s friends and family. At the heart of this exclusive SKYLRK desert getaway sat the iconic “Dune” sofa, a masterpiece of 1970s design that perfectly bridged the gap between archival French furniture and contemporary pop culture.

For this specific installation, the Dune modules were rendered in bespoke colorways, creating a striking visual centerpiece that matched the energy of the Coachella Valley. The installation provided a one-of-a-kind, relaxing environment for Bieber and his inner circle—including his wife, Hailey Bieber, and R&B superstar SZA—offering a rare moment of stillness and comfort amid the chaos of the massive music festival.

The Dune sofa itself represents the absolute pinnacle of Pierre Paulin’s “utopian” design philosophy. The concept serves as a radical rejection of traditional, rigid furniture, favoring instead a modular landscape that allows for total freedom of movement, posture, and social interaction. Because industrial manufacturers of the era favored standard mass-market scales, the visionary Dune was actually never produced during Pierre Paulin’s lifetime.

That original vision is faithfully realized by the Paulin, Paulin, Paulin brand as the studio produces these first editions from the archives in extremely limited quantities—catering to high-end collectors and design enthusiasts alike. In fact, the Coachella installation was a natural fit, as pieces from the studio already reside in Bieber’s personal residences.

By transforming a backstage compound into a highly stylized haven of relaxation, Paulin, Paulin, Paulin showcased the enduring relevance of 1970s avant-garde design. The custom Dune setup not only elevated the festival experience but also highlighted the seamless intersection of world-class music, celebrity culture, and historical interior design.